---
description: Side-by-side comparison of Mailchimp vs Insider One. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs Insider One Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp \<span\>vs\</span\> Insider One](https://www.capterra.co.uk/compare/110228/160085/mailchimp/vs/inone)

# Compare Mailchimp vs Insider One

Canonical: https://www.capterra.co.uk/compare/110228/160085/mailchimp/vs/inone

> Detailed comparison between Mailchimp and Insider One. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Insider One |
| **Overall rating** | 4.5/5 | 4.8/5 |
| **Total Reviews** | 17572 | 17 |
| **Starting Price** | US$13.00 | £1,000.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Insider One

Insider One is trusted by 2,000+ customers, including the world’s most-loved brands such as Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth.

## Key features

### Mailchimp

- AI/Machine Learning
- API
- Activity Tracking
- CRM
- Campaign Scheduling
- Content Management
- Customer Database
- Customisable Templates
- Dashboard
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Multi-Channel Communication
- Real-Time Data
- Segmentation
- Subscriber Management
- Website Visitor Tracking

### Insider One

- AI/Machine Learning
- API
- Activity Tracking
- CRM
- Campaign Scheduling
- Content Management
- Customer Database
- Customisable Templates
- Dashboard
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Multi-Channel Communication
- Real-Time Data
- Segmentation
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Mailchimp Profile](https://www.capterra.co.uk/software/110228/mailchimp)
- [View Insider One Profile](https://www.capterra.co.uk/software/160085/inone)
- [View Original Comparison](https://www.capterra.co.uk/compare/110228/160085/mailchimp/vs/inone)

-----

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