---
description: Side-by-side comparison of Mailchimp vs Sailthru. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs Sailthru Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Sailthru](https://www.capterra.co.uk/compare/110228/155116/mailchimp/vs/sailthru-customer-retention-cloud)

# Compare Mailchimp vs Sailthru

Canonical: https://www.capterra.co.uk/compare/110228/155116/mailchimp/vs/sailthru-customer-retention-cloud

> Detailed comparison between Mailchimp and Sailthru. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Sailthru |
| **Overall rating** | 4.5/5 | 3.9/5 |
| **Total Reviews** | 17572 | 11 |
| **Starting Price** | US$13.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Sailthru

For businesses of all sizes.

## Key features

### Mailchimp

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Conversion Rate Optimisation
- Customer Database
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Real-Time Data
- Scheduling
- Segmentation
- Subscriber Management
- Website Publishing Options

### Sailthru

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Conversion Rate Optimisation
- Customer Database
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Real-Time Data
- Scheduling
- Segmentation
- Subscriber Management
- Website Publishing Options

## Links

- [View Mailchimp Profile](https://www.capterra.co.uk/software/110228/mailchimp)
- [View Sailthru Profile](https://www.capterra.co.uk/software/155116/sailthru-customer-retention-cloud)
- [View Original Comparison](https://www.capterra.co.uk/compare/110228/155116/mailchimp/vs/sailthru-customer-retention-cloud)

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