---
description: Side-by-side comparison of Mailchimp vs emBlue. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs emBlue Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp \<span\>vs\</span\> emBlue](https://www.capterra.co.uk/compare/110228/150149/mailchimp/vs/emblue)

# Compare Mailchimp vs emBlue

Canonical: https://www.capterra.co.uk/compare/110228/150149/mailchimp/vs/emblue

> Detailed comparison between Mailchimp and emBlue. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | emBlue |
| **Overall rating** | 4.5/5 | 4.4/5 |
| **Total Reviews** | 17572 | 91 |
| **Starting Price** | US$13.00 | US$34.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### emBlue

emBlue platform and professional services had helped companies for 18+ years throughout the Americas create trustful \&amp; profitable interactions.

## Key features

### Mailchimp

- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customer Database
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Multi-Channel Communication
- Real-Time Data
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking

### emBlue

- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customer Database
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Multi-Channel Communication
- Real-Time Data
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Mailchimp Profile](https://www.capterra.co.uk/software/110228/mailchimp)
- [View emBlue Profile](https://www.capterra.co.uk/software/150149/emblue)
- [View Original Comparison](https://www.capterra.co.uk/compare/110228/150149/mailchimp/vs/emblue)

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