---
description: Side-by-side comparison of Mailchimp vs WebEngage. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs WebEngage Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp \<span\>vs\</span\> WebEngage](https://www.capterra.co.uk/compare/110228/143401/mailchimp/vs/webengage)

# Compare Mailchimp vs WebEngage

Canonical: https://www.capterra.co.uk/compare/110228/143401/mailchimp/vs/webengage

> Detailed comparison between Mailchimp and WebEngage. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | WebEngage |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 17572 | 32 |
| **Starting Price** | US$13.00 | US$1,000.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### WebEngage

WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-commerce, Travel, Retail, Media \&amp; Entertainment, Gaming, BFSI \&amp; Fintech and Healthcare.

## Key features

### Mailchimp

- AI/Machine Learning
- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Dashboard
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Real-Time Data
- Segmentation
- Subscriber Management
- Website Visitor Tracking

### WebEngage

- AI/Machine Learning
- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Dashboard
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Real-Time Data
- Segmentation
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Mailchimp Profile](https://www.capterra.co.uk/software/110228/mailchimp)
- [View WebEngage Profile](https://www.capterra.co.uk/software/143401/webengage)
- [View Original Comparison](https://www.capterra.co.uk/compare/110228/143401/mailchimp/vs/webengage)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mailchimp vs WebEngage Comparison - Capterra UK 2026","description":"Side-by-side comparison of Mailchimp vs WebEngage. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/110228/143401/mailchimp/vs/webengage","about":[{"@id":"https://www.capterra.co.uk/software/110228/mailchimp#software"},{"@id":"https://www.capterra.co.uk/software/143401/webengage#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/110228/143401/mailchimp/vs/webengage#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/110228/143401/mailchimp/vs/webengage#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Mailchimp","description":"Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.\n\nClients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/86642428-d235-41ee-ae70-1a46afbbacb5.png","url":"https://www.capterra.co.uk/software/110228/mailchimp","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/110228/mailchimp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"WebEngage","description":"WebEngage is a customer data platform &amp; marketing automation suite that makes user engagement &amp; retention simplified and highly effective for consumer tech enterprises &amp; SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across various communication channels.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/a9c77259-45ca-4563-9694-bfcd60e4662c.png","url":"https://www.capterra.co.uk/software/143401/webengage","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/143401/webengage#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":32},"offers":{"price":"1000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/30013/email-marketing/software","@type":"ListItem"},{"name":"Mailchimp vs WebEngage","position":3,"item":"https://www.capterra.co.uk/compare/110228/143401/mailchimp/vs/webengage","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/110228/143401/mailchimp/vs/webengage#breadcrumblist"}]}
</script>