---
description: Side-by-side comparison of Mailchimp vs ActiveDEMAND. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs ActiveDEMAND Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> ActiveDEMAND](https://www.capterra.co.uk/compare/110228/142305/mailchimp/vs/activedemand)

# Compare Mailchimp vs ActiveDEMAND

Canonical: https://www.capterra.co.uk/compare/110228/142305/mailchimp/vs/activedemand

> Detailed comparison between Mailchimp and ActiveDEMAND. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | ActiveDEMAND |
| **Overall rating** | 4.5/5 | 4.2/5 |
| **Total Reviews** | 17572 | 79 |
| **Starting Price** | US$13.00 | US$15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### ActiveDEMAND

ActiveDEMAND is an integrated marketing platform designed for digital marketing agencies and helps them scale their business by delivering and DEMONSTRATING real value to clients.

## Key features

### Mailchimp

- API
- Activity Tracking
- Archiving & Retention
- Campaign Planning
- Campaign Scheduling
- Content Management
- Conversion Rate Optimisation
- Customer Database
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Monitoring
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Website Visitor Tracking

### ActiveDEMAND

- API
- Activity Tracking
- Archiving & Retention
- Campaign Planning
- Campaign Scheduling
- Content Management
- Conversion Rate Optimisation
- Customer Database
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Monitoring
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Mailchimp Profile](https://www.capterra.co.uk/software/110228/mailchimp)
- [View ActiveDEMAND Profile](https://www.capterra.co.uk/software/142305/activedemand)
- [View Original Comparison](https://www.capterra.co.uk/compare/110228/142305/mailchimp/vs/activedemand)

-----

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