---
description: Side-by-side comparison of Mailchimp vs Mad Mimi. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs Mad Mimi Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Mad Mimi](https://www.capterra.co.uk/compare/110228/140718/mailchimp/vs/mad-mimi)

# Compare Mailchimp vs Mad Mimi

Canonical: https://www.capterra.co.uk/compare/110228/140718/mailchimp/vs/mad-mimi

> Detailed comparison between Mailchimp and Mad Mimi. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Mad Mimi |
| **Overall rating** | 4.5/5 | 4.3/5 |
| **Total Reviews** | 17572 | 55 |
| **Starting Price** | US$13.00 | US$10.00 |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Mad Mimi

Marketing agencies, bloggers, and content creators, entrepreneurs.

## Key features

### Mailchimp

- API
- CAN-SPAM Compliance
- Campaign Analytics
- Channel Management
- Contact Management
- Customer Segmentation
- Customisable Templates
- Drip Campaigns
- Email Campaign Management
- Email Tracking
- Engagement Tracking
- Landing Pages/Web Forms
- Lead Management
- List Management
- Mobile Optimization
- Reporting/Analytics
- Scheduling
- Subscriber Management
- Third-Party Integrations
- Website Visitor Tracking

### Mad Mimi

- API
- CAN-SPAM Compliance
- Campaign Analytics
- Contact Management
- Customer Segmentation
- Drip Campaigns
- Email Campaign Management
- Email Tracking
- Engagement Tracking
- Landing Pages/Web Forms
- List Management
- Mobile Optimization
- Reporting/Analytics
- Subscriber Management
- Third-Party Integrations

## Links

- [View Mailchimp Profile](https://www.capterra.co.uk/software/110228/mailchimp)
- [View Mad Mimi Profile](https://www.capterra.co.uk/software/140718/mad-mimi)
- [View Original Comparison](https://www.capterra.co.uk/compare/110228/140718/mailchimp/vs/mad-mimi)

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