---
description: Side-by-side comparison of Mailchimp vs InTouch CRM. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs InTouch CRM Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> InTouch CRM](https://www.capterra.co.uk/compare/110228/124044/mailchimp/vs/intouch)

# Compare Mailchimp vs InTouch CRM

Canonical: https://www.capterra.co.uk/compare/110228/124044/mailchimp/vs/intouch

> Detailed comparison between Mailchimp and InTouch CRM. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | InTouch CRM |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 17572 | 14 |
| **Starting Price** | US$13.00 | £15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### InTouch CRM

Small to medium sized organisations who want to store information about key contacts and customers and then communicate professionally through email \&amp; other marketing media.

## Key features

### Mailchimp

- API
- Autoresponders
- CAN-SPAM Compliance
- CRM
- Contact Management
- Customer Surveys
- Drip Campaigns
- Dynamic Content
- Email Marketing
- Image Library
- Lead Management
- List Management
- Marketing Automation
- Referral Tracking
- Reporting/Analytics
- Sales Pipeline Management
- Segmentation
- Subscriber Management
- Template Management
- Workflow Management

### InTouch CRM

- API
- Autoresponders
- CAN-SPAM Compliance
- CRM
- Contact Management
- Customer Surveys
- Drip Campaigns
- Dynamic Content
- Email Marketing
- Image Library
- Lead Management
- List Management
- Marketing Automation
- Referral Tracking
- Reporting/Analytics
- Sales Pipeline Management
- Segmentation
- Subscriber Management
- Template Management
- Workflow Management

## Links

- [View Mailchimp Profile](https://www.capterra.co.uk/software/110228/mailchimp)
- [View InTouch CRM Profile](https://www.capterra.co.uk/software/124044/intouch)
- [View Original Comparison](https://www.capterra.co.uk/compare/110228/124044/mailchimp/vs/intouch)

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