---
description: Side-by-side comparison of Mailchimp vs Zoho Marketing Automation. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs Zoho Marketing Automation Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Journey Mapping Tools](/directory/31537/customer-journey-mapping-tools/software) > [Mailchimp \<span\>vs\</span\> Zoho Marketing Automation](https://www.capterra.co.uk/compare/110228/1014883/mailchimp/vs/zoho-marketing-automation)

# Compare Mailchimp vs Zoho Marketing Automation

Canonical: https://www.capterra.co.uk/compare/110228/1014883/mailchimp/vs/zoho-marketing-automation

> Detailed comparison between Mailchimp and Zoho Marketing Automation. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Zoho Marketing Automation |
| **Overall rating** | 4.5/5 | 4.4/5 |
| **Total Reviews** | 17572 | 14 |
| **Starting Price** | US$13.00 | US$19.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Zoho Marketing Automation

Intended for companies wanting to grow their business through marketing automation. Best fit for marketing leaders seeking strong, vertical-specific expertise and personalization capabilities.

## Key features

### Mailchimp

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Conversion Rate Optimisation
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- Filtering
- Lead Capture
- Lead Management
- Monitoring
- Real-Time Data
- Reminders
- Segmentation
- Social Marketing
- Website Visitor Tracking

### Zoho Marketing Automation

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Conversion Rate Optimisation
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- Filtering
- Lead Capture
- Lead Management
- Monitoring
- Real-Time Data
- Reminders
- Segmentation
- Social Marketing
- Website Visitor Tracking

## Links

- [View Mailchimp Profile](https://www.capterra.co.uk/software/110228/mailchimp)
- [View Zoho Marketing Automation Profile](https://www.capterra.co.uk/software/1014883/zoho-marketing-automation)
- [View Original Comparison](https://www.capterra.co.uk/compare/110228/1014883/mailchimp/vs/zoho-marketing-automation)

-----

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