---
description: Side-by-side comparison of ReferenceEdge vs Kangaroo. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ReferenceEdge vs Kangaroo Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Reference Management Software](/directory/30679/customer-reference-management/software) > [ReferenceEdge \<span\>vs\</span\> Kangaroo](https://www.capterra.co.uk/compare/107201/149363/referenceedge/vs/kangaroo-rewards)

# Compare ReferenceEdge vs Kangaroo

Canonical: https://www.capterra.co.uk/compare/107201/149363/referenceedge/vs/kangaroo-rewards

> Detailed comparison between ReferenceEdge and Kangaroo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ReferenceEdge | Kangaroo |
| **Overall rating** | 4.7/5 | 4.9/5 |
| **Total Reviews** | 20 | 248 |
| **Starting Price** | US$999.00 | US$79.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Phone Support | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### ReferenceEdge

B2B companies with 50 or more salespeople selling fairly complex products with sales cycles of 60 or more days; where customer insights and advocates are invaluable differentiators.

### Kangaroo

Kangaroo is a globally recognized rewards platform to help build brand loyalty. &#10;&#10;Perfect for: eCommerce, brick \&amp; mortar, omnichannel businesses, multi-location, and enterprise businesses.

## Key features

### ReferenceEdge

- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Customer Database
- Customisable Reports
- Incentive Management
- ROI Tracking
- Reminders
- Reporting & Statistics
- Rewards Management
- Survey/Poll Management
- Third-Party Integrations

### Kangaroo

- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Customer Database
- Customisable Reports
- Customisable Templates
- Engagement Tracking
- Incentive Management
- Loyalty Cards
- Monitoring
- Performance Management
- ROI Tracking
- Real-Time Data
- Reminders
- Reporting & Statistics
- Rewards Management
- Scheduled Messaging
- Survey/Poll Management
- Surveys & Feedback
- Third-Party Integrations

## Links

- [View ReferenceEdge Profile](https://www.capterra.co.uk/software/107201/referenceedge)
- [View Kangaroo Profile](https://www.capterra.co.uk/software/149363/kangaroo-rewards)
- [View Original Comparison](https://www.capterra.co.uk/compare/107201/149363/referenceedge/vs/kangaroo-rewards)

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