---
description: Side-by-side comparison of FoundIt! vs Marqo. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: FoundIt! vs Marqo Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/30965/personalization/software) > [FoundIt\! \<span\>vs\</span\> Marqo](https://www.capterra.co.uk/compare/1039410/1085747/foundit/vs/Marqo)

# Compare FoundIt\! vs Marqo

Canonical: https://www.capterra.co.uk/compare/1039410/1085747/foundit/vs/Marqo

> Detailed comparison between FoundIt\! and Marqo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | FoundIt\! | Marqo |
| **Overall rating** | 4.9/5 | - |
| **Total Reviews** | 7 | 0 |
| **Starting Price** | - | - |
| **Free Trial** | - | Yes |
| **Free Version** | - | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### FoundIt\!

FoundIt\! is used by leading retailers to ensure their sites are aligned to customer intent, including Marks \&amp; Spencer, Selfridges, Ironmongery Direct, Farnell / CPC, Net-A-Porter, Secret Sales and man

### Marqo

Ecommerce brands, online retailers, fashion companies, grocery platforms, homeware businesses, and organizations seeking AI-driven product discovery and personalized search solutions.

## Key features

### FoundIt\!

- A/B Testing
- API
- Activity Dashboard
- Behaviour Tracking
- Behavioural Targeting
- Content Analytics
- Contextual Targeting
- Customer Profiles
- Drag & Drop
- Engagement Tracking
- Experience Management
- Multi-Campaign
- Real-Time Analytics
- Real-Time Reporting
- Recommendations
- Reporting/Analytics
- Website Analytics

### Marqo

- A/B Testing
- AI Copilot
- Activity Dashboard
- Behaviour Tracking
- Behavioural Targeting
- Generative AI
- Real-Time Analytics
- Real-Time Reporting
- Recommendations
- Third-Party Integrations
- Website Analytics

## Links

- [View FoundIt\! Profile](https://www.capterra.co.uk/software/1039410/foundit)
- [View Marqo Profile](https://www.capterra.co.uk/software/1085747/Marqo)
- [View Original Comparison](https://www.capterra.co.uk/compare/1039410/1085747/foundit/vs/Marqo)

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