---
description: Side-by-side comparison of Act-On vs HOQU. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Act-On vs HOQU Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Predictive Lead Scoring Software](/directory/32276/predictive-lead-scoring/software) > [Act-On \<span\>vs\</span\> HOQU](https://www.capterra.co.uk/compare/103468/202998/act-on/vs/hoqu)

# Compare Act-On vs HOQU

Canonical: https://www.capterra.co.uk/compare/103468/202998/act-on/vs/hoqu

> Detailed comparison between Act-On and HOQU. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Act-On | HOQU |
| **Overall rating** | 4.3/5 | 5.0/5 |
| **Total Reviews** | 258 | 3 |
| **Starting Price** | US$900.00 | US$279.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Documentation |

## Best for

### Act-On

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

### HOQU

HOQU ideally suits for Affiliate Networks, Agencies as well as Direct Advertisers who'd like to launch their own affiliate program.

## Key features

### Act-On

- API
- Campaign Management
- Channel Management
- Customisable Branding
- Customisable Templates
- Data Import/Export
- Engagement Tracking
- Form Builder
- Lead Generation
- Lead Management
- Performance Metrics
- Pipeline Reports
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Third-Party Integrations
- Web Forms
- Website Visitor Tracking

### HOQU

- API
- Affiliate Management
- Campaign Management
- Channel Management
- Customisable Branding
- Data Import/Export
- Lead Generation
- Lead Management
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Third-Party Integrations

## Links

- [View Act-On Profile](https://www.capterra.co.uk/software/103468/act-on)
- [View HOQU Profile](https://www.capterra.co.uk/software/202998/hoqu)
- [View Original Comparison](https://www.capterra.co.uk/compare/103468/202998/act-on/vs/hoqu)

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