---
description: Side-by-side comparison of Act-On vs RevTrax. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Act-On vs RevTrax Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Predictive Lead Scoring Software](/directory/32276/predictive-lead-scoring/software) > [Act-On \<span\>vs\</span\> RevTrax](https://www.capterra.co.uk/compare/103468/181557/act-on/vs/revtrax)

# Compare Act-On vs RevTrax

Canonical: https://www.capterra.co.uk/compare/103468/181557/act-on/vs/revtrax

> Detailed comparison between Act-On and RevTrax. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Act-On | RevTrax |
| **Overall rating** | 4.3/5 | 5.0/5 |
| **Total Reviews** | 258 | 3 |
| **Starting Price** | US$900.00 | US$20,000.00 |
| **Free Trial** | - | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | - |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Webinars, Documentation |

## Best for

### Act-On

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

### RevTrax

Revtrax Serves the following industry verticles:&#10;1) Retail&#10;2) CPG&#10;3) Travel&#10;4) Finance &#10;5) Automotive

## Key features

### Act-On

- A/B Testing
- CAN-SPAM Compliance
- Campaign Management
- Channel Management
- Contact Database
- Customer Surveys
- Customizable Fields
- Dynamic Content
- Email Marketing
- Event Triggered Actions
- Landing Pages/Web Forms
- Lead Management
- Mobile Optimization
- Multi-Campaign
- Performance Metrics
- Personalisation
- Pipeline Reports
- ROI Tracking
- Reporting/Analytics
- Social Promotion

### RevTrax

- A/B Testing
- CAN-SPAM Compliance
- Campaign Management
- Channel Management
- Contact Database
- Customer Surveys
- Customizable Fields
- Dynamic Content
- Email Marketing
- Event Triggered Actions
- Landing Pages/Web Forms
- Lead Management
- Mobile Optimization
- Multi-Campaign
- Performance Metrics
- Personalisation
- ROI Tracking
- Reporting/Analytics
- Social Promotion

## Links

- [View Act-On Profile](https://www.capterra.co.uk/software/103468/act-on)
- [View RevTrax Profile](https://www.capterra.co.uk/software/181557/revtrax)
- [View Original Comparison](https://www.capterra.co.uk/compare/103468/181557/act-on/vs/revtrax)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Act-On vs RevTrax Comparison - Capterra UK 2026","description":"Side-by-side comparison of Act-On vs RevTrax. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/103468/181557/act-on/vs/revtrax","about":[{"@id":"https://www.capterra.co.uk/software/103468/act-on#software"},{"@id":"https://www.capterra.co.uk/software/181557/revtrax#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/103468/181557/act-on/vs/revtrax#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/103468/181557/act-on/vs/revtrax#webpage","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.capterra.co.uk/#website"}},{"name":"Act-On","description":"Act-On, the world's leading marketing automation platform, is built by marketers for marketers. We offer valuable digital solutions that empower marketers to automate their programs, improve efficiencies with fewer resources, and drive customer engagement beyond the lead at every stage of the customer lifecycle. Best of all, Act-On is easy to implement, easy to use, and supported by the absolute best and most reputable Customer Services team in the industry. \n\nIn short; Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6a3279ae-8c69-4979-bd55-e63c1605fecf.png","url":"https://www.capterra.co.uk/software/103468/act-on","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/103468/act-on#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":258,"ratingValue":4.3},"offers":{"price":"900","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"RevTrax","description":"The RevTrax Offer Management Platform (OMP) empowers brands to deliver offers across channels, track the performance and connect insights to decisions that save you money and drive more value from your marketing efforts. \n\nOur OMP connects across all digital vehicles and offer formats, providing personalized offers connecting online behaviors\n\nOur expertise, technology, and best-in-class service transforms how leading brands manage, measure, and optimize marketing investments.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f755e018-89d8-4b41-8d1c-fcf2ca6e7534.png","url":"https://www.capterra.co.uk/software/181557/revtrax","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/181557/revtrax#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":3,"ratingValue":5.0},"offers":{"price":"20000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Predictive Lead Scoring Software","position":2,"item":"/directory/32276/predictive-lead-scoring/software","@type":"ListItem"},{"name":"Act-On vs RevTrax","position":3,"item":"https://www.capterra.co.uk/compare/103468/181557/act-on/vs/revtrax","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/103468/181557/act-on/vs/revtrax#breadcrumblist"}]}
</script>
