---
description: Side-by-side comparison of Act-On vs Outfunnel. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Act-On vs Outfunnel Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Act-On \<span\>vs\</span\> Outfunnel](https://www.capterra.co.uk/compare/103468/181249/act-on/vs/outfunnel)

# Compare Act-On vs Outfunnel

Canonical: https://www.capterra.co.uk/compare/103468/181249/act-on/vs/outfunnel

> Detailed comparison between Act-On and Outfunnel. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Act-On | Outfunnel |
| **Overall rating** | 4.3/5 | 4.9/5 |
| **Total Reviews** | 258 | 44 |
| **Starting Price** | US$900.00 | US$29.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Documentation, Videos |

## Best for

### Act-On

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

### Outfunnel

A top-rated marketing data integration platform, perfect for users of Pipedrive, Salesforce, Copper, and HubSpot CRMs.

## Key features

### Act-On

- Channel Management
- Customisable Templates
- Data Import/Export
- Engagement Tracking
- Form Builder
- Lead Management
- Lead Qualification
- Marketing Automation
- Pipeline Reports
- Prioritisation
- ROI Tracking
- Real-Time Data
- Segmentation
- Third-Party Integrations
- Visitor Tracking
- Web Forms
- Website Visitor Tracking
- Workflow Management

### Outfunnel

- Configurable Workflow
- Data Import/Export
- Integrations Management
- Lead Management
- Lead Qualification
- Marketing Automation
- Prioritisation
- ROI Tracking
- Real-Time Data
- Segmentation
- Third-Party Integrations
- Web Forms
- Website Visitor Tracking
- Workflow Management

## Links

- [View Act-On Profile](https://www.capterra.co.uk/software/103468/act-on)
- [View Outfunnel Profile](https://www.capterra.co.uk/software/181249/outfunnel)
- [View Original Comparison](https://www.capterra.co.uk/compare/103468/181249/act-on/vs/outfunnel)

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