---
description: Side-by-side comparison of Act-On vs emBlue. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Act-On vs emBlue Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Act-On \<span\>vs\</span\> emBlue](https://www.capterra.co.uk/compare/103468/150149/act-on/vs/emblue)

# Compare Act-On vs emBlue

Canonical: https://www.capterra.co.uk/compare/103468/150149/act-on/vs/emblue

> Detailed comparison between Act-On and emBlue. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Act-On | emBlue |
| **Overall rating** | 4.3/5 | 4.4/5 |
| **Total Reviews** | 258 | 91 |
| **Starting Price** | US$900.00 | US$34.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Act-On

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

### emBlue

emBlue platform and professional services had helped companies for 18+ years throughout the Americas create trustful \&amp; profitable interactions.

## Key features

### Act-On

- API
- CAN-SPAM Compliance
- CRM
- Campaign Scheduling
- Channel Management
- Customisable Branding
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Real-Time Analytics
- Real-Time Data
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking
- Workflow Management

### emBlue

- API
- CAN-SPAM Compliance
- CRM
- Campaign Scheduling
- Channel Management
- Customisable Branding
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Real-Time Analytics
- Real-Time Data
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking
- Workflow Management

## Links

- [View Act-On Profile](https://www.capterra.co.uk/software/103468/act-on)
- [View emBlue Profile](https://www.capterra.co.uk/software/150149/emblue)
- [View Original Comparison](https://www.capterra.co.uk/compare/103468/150149/act-on/vs/emblue)

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