---
description: Side-by-side comparison of Act-On vs Marketing 360. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Act-On vs Marketing 360 Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Lead Capture Software](/directory/31017/lead-capture/software) > [Act-On \<span\>vs\</span\> Marketing 360](https://www.capterra.co.uk/compare/103468/148516/act-on/vs/marketing-360)

# Compare Act-On vs Marketing 360

Canonical: https://www.capterra.co.uk/compare/103468/148516/act-on/vs/marketing-360

> Detailed comparison between Act-On and Marketing 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Act-On | Marketing 360 |
| **Overall rating** | 4.3/5 | 4.5/5 |
| **Total Reviews** | 258 | 1135 |
| **Starting Price** | US$900.00 | - |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Act-On

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

### Marketing 360

Over 20,000 small businesses use our broader business commerce platform so they have everything they need to manage and grow their business in one place.

## Key features

### Act-On

- API
- Activity Tracking
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Visitor Tracking
- Web Forms
- Website Visitor Tracking

### Marketing 360

- API
- Activity Tracking
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Visitor Tracking
- Web Forms
- Website Visitor Tracking

## Links

- [View Act-On Profile](https://www.capterra.co.uk/software/103468/act-on)
- [View Marketing 360 Profile](https://www.capterra.co.uk/software/148516/marketing-360)
- [View Original Comparison](https://www.capterra.co.uk/compare/103468/148516/act-on/vs/marketing-360)

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