---
description: Side-by-side comparison of HubSpot Marketing Hub vs Google Tag Manager 360. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: HubSpot Marketing Hub vs Google Tag Manager 360 Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/30963/lead-generation/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Google Tag Manager 360](https://www.capterra.co.uk/compare/171840/1024564/hubspot-marketing/vs/google-tag-manager)

# Compare HubSpot Marketing Hub vs Google Tag Manager 360

Canonical: https://www.capterra.co.uk/compare/171840/1024564/hubspot-marketing/vs/google-tag-manager

> Detailed comparison between HubSpot Marketing Hub and Google Tag Manager 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot Marketing Hub | Google Tag Manager 360 |
| **Overall rating** | 4.5/5 | 4.8/5 |
| **Total Reviews** | 6220 | 28 |
| **Starting Price** | US$15.00 | - |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | - |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | - |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | - |

## Best for

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

### Google Tag Manager 360

Large companies, enterprises

## Key features

### HubSpot Marketing Hub

- Campaign Tracking
- Conversion Rate Optimisation
- Customisable Templates
- Dashboard
- Engagement Tracking
- Filtering
- Form Builder
- Keyword Rank Tracking
- Keyword Tracking
- Lead Capture
- Lead Management
- Monitoring
- Multi-Channel Attribution
- Performance Metrics
- Real Time Editing
- Social Advertising
- Social Marketing
- Web Forms
- Website Publishing Options
- Website Visitor Tracking

### Google Tag Manager 360

- Campaign Tracking
- Dashboard
- Multi-Channel Attribution
- Performance Metrics

## Links

- [View HubSpot Marketing Hub Profile](https://www.capterra.co.uk/software/171840/hubspot-marketing)
- [View Google Tag Manager 360 Profile](https://www.capterra.co.uk/software/1024564/google-tag-manager)
- [View Original Comparison](https://www.capterra.co.uk/compare/171840/1024564/hubspot-marketing/vs/google-tag-manager)

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