---
description: Side-by-side comparison of Microsoft Advertising vs LocaliQ. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Microsoft Advertising vs LocaliQ Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [PPC Software](/directory/30967/ppc/software) > [Microsoft Advertising \<span\>vs\</span\> LocaliQ](https://www.capterra.co.uk/compare/1019345/1042229/microsoft-advertising/vs/localiq)

# Compare Microsoft Advertising vs LocaliQ

Canonical: https://www.capterra.co.uk/compare/1019345/1042229/microsoft-advertising/vs/localiq

> Detailed comparison between Microsoft Advertising and LocaliQ. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Microsoft Advertising | LocaliQ |
| **Overall rating** | 3.7/5 | - |
| **Total Reviews** | 10 | 0 |
| **Starting Price** | - | - |
| **Free Trial** | No | - |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, Chat | Phone Support, 24/7 (Live rep) |
| **Training** | - | In Person, Live Online, Webinars, Documentation |

## Best for

### Microsoft Advertising

Small Businesses&#10;Midsized Businesses&#10;Enterprises&#10;Global advertisers

### LocaliQ

Intended for marketing professionals and business owners

## Key features

### Microsoft Advertising

- Activity Tracking
- Backlink Monitoring
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Conversion Rate Optimisation
- Dashboard
- Engagement Tracking
- For PPC Campaigns
- Keyword Rank Tracking
- Keyword Tracking
- Lead Capture
- Monitoring
- Multi-Campaign
- Performance Metrics
- ROI Tracking

### LocaliQ

- Backlink Monitoring
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Dashboard
- For PPC Campaigns
- Keyword Rank Tracking
- Lead Management
- Multi-Campaign
- Performance Metrics
- ROI Tracking
- Social Marketing
- Subscriber Management

## Links

- [View Microsoft Advertising Profile](https://www.capterra.co.uk/software/1019345/microsoft-advertising)
- [View LocaliQ Profile](https://www.capterra.co.uk/software/1042229/localiq)
- [View Original Comparison](https://www.capterra.co.uk/compare/1019345/1042229/microsoft-advertising/vs/localiq)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Microsoft Advertising vs LocaliQ Comparison - Capterra UK 2026","description":"Side-by-side comparison of Microsoft Advertising vs LocaliQ. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/1019345/1042229/microsoft-advertising/vs/localiq","about":[{"@id":"https://www.capterra.co.uk/software/1019345/microsoft-advertising#software"},{"@id":"https://www.capterra.co.uk/software/1042229/localiq#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/1019345/1042229/microsoft-advertising/vs/localiq#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/1019345/1042229/microsoft-advertising/vs/localiq#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Microsoft Advertising","description":"Reach people where and when they’re ready to act\nAccess 687 million monthly unique searchers on the Microsoft Search Network and 250 million unique users through native advertising on brand-safe experiences. Connect across platforms and sites people use every day to get things done across work and life. The Microsoft Search Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most.","url":"https://www.capterra.co.uk/software/1019345/microsoft-advertising","@id":"https://www.capterra.co.uk/software/1019345/microsoft-advertising#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":3.7,"bestRating":5,"ratingCount":10},"operatingSystem":"Cloud"},{"name":"LocaliQ","description":"LocaliQ is a digital marketing platform that helps businesses find, convert, and keep customers with a suite of marketing automation, channel campaign management, lead dashboard and insight tools, plus expert-led services.\n\nThe LocaliQ platform is powered by proprietary cross-media optimization technology. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6866b34e-6698-4488-a89c-c45091e9e13e.png","url":"https://www.capterra.co.uk/software/1042229/localiq","@id":"https://www.capterra.co.uk/software/1042229/localiq#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/compare/1019345/1042229/microsoft-advertising/vs/localiq#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"PPC Software","position":2,"item":"/directory/30967/ppc/software","@type":"ListItem"},{"name":"Microsoft Advertising vs LocaliQ","position":3,"item":"https://www.capterra.co.uk/compare/1019345/1042229/microsoft-advertising/vs/localiq","@type":"ListItem"}]}]}
</script>