---
description: Side-by-side comparison of TrustRadius vs ZoomInfo Marketing. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: TrustRadius vs ZoomInfo Marketing Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Buyer Intent Software](/directory/32055/buyer-intent/software) > [TrustRadius \<span\>vs\</span\> ZoomInfo Marketing](https://www.capterra.co.uk/compare/1012702/1031434/trustradius/vs/zoominfo-marketing)

# Compare TrustRadius vs ZoomInfo Marketing

Canonical: https://www.capterra.co.uk/compare/1012702/1031434/trustradius/vs/zoominfo-marketing

> Detailed comparison between TrustRadius and ZoomInfo Marketing. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | TrustRadius | ZoomInfo Marketing |
| **Overall rating** | 4.4/5 | 4.3/5 |
| **Total Reviews** | 91 | 4 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | - | Live Online, Webinars, Documentation, Videos |

## Best for

### TrustRadius

\-

### ZoomInfo Marketing

ZoomInfo Marketing is used by B2B marketers, ABM specialists, demand generation teams, digital marketers, growth marketers, and campaign managers.

## Key features

### TrustRadius

- Built-In Database
- Competitive Analysis
- Contact Database
- Customer Profiles
- Intent Data
- Reporting & Statistics
- Sales Management
- Search/Filter

### ZoomInfo Marketing

- AI/Machine Learning
- Ad hoc Reporting
- Built-In Database
- Competitive Analysis
- Contact Database
- Conversion Rate Optimisation
- Customer Profiles
- Customizable Scoring
- Dashboard
- Data Enrichment
- Data Source Connectors
- Engagement Tracking
- Intent Data
- Lead Capture
- Pipeline Reports
- Real-Time Data
- Reporting & Statistics
- Search/Filter
- Web Forms

## Links

- [View TrustRadius Profile](https://www.capterra.co.uk/software/1012702/trustradius)
- [View ZoomInfo Marketing Profile](https://www.capterra.co.uk/software/1031434/zoominfo-marketing)
- [View Original Comparison](https://www.capterra.co.uk/compare/1012702/1031434/trustradius/vs/zoominfo-marketing)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"TrustRadius vs ZoomInfo Marketing Comparison - Capterra UK 2026","description":"Side-by-side comparison of TrustRadius vs ZoomInfo Marketing. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/1012702/1031434/trustradius/vs/zoominfo-marketing","about":[{"@id":"https://www.capterra.co.uk/software/1012702/trustradius#software"},{"@id":"https://www.capterra.co.uk/software/1031434/zoominfo-marketing#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/1012702/1031434/trustradius/vs/zoominfo-marketing#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/1012702/1031434/trustradius/vs/zoominfo-marketing#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"TrustRadius","description":"Our buyer intent data can be connected directly to Salesforce to help show which companies are researching your product on TrustRadius.","url":"https://www.capterra.co.uk/software/1012702/trustradius","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/1012702/trustradius#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":91},"operatingSystem":"Cloud"},{"name":"ZoomInfo Marketing","description":"ZoomInfo Marketing is an account-based marketing platform that helps identify, engage, and convert potential customers. The system combines AI-powered technology with comprehensive data management to create targeted marketing campaigns.\n\nThe platform provides detailed views of target accounts using verified global data, including firmographic, technographic, and intent insights. This information allows marketing teams to align with sales departments and engage accounts through personalized multi-channel campaigns at optimal times.\n\nZoomInfo Marketing integrates with existing technology stacks and offers AI-driven recommendations to streamline workflows. The platform includes features such as cross-channel advertising, buyer intent tracking, website visitor identification, and web form enrichment to help marketing teams create precision audiences and launch effective campaigns. The system ultimately helps marketing departments increase conversions and strengthen their sales pipelines.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ff7f1397-b550-4e97-98e2-b8ac7fb40195.jpeg","url":"https://www.capterra.co.uk/software/1031434/zoominfo-marketing","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/1031434/zoominfo-marketing#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":4},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Buyer Intent Software","position":2,"item":"/directory/32055/buyer-intent/software","@type":"ListItem"},{"name":"TrustRadius vs ZoomInfo Marketing","position":3,"item":"https://www.capterra.co.uk/compare/1012702/1031434/trustradius/vs/zoominfo-marketing","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/1012702/1031434/trustradius/vs/zoominfo-marketing#breadcrumblist"}]}
</script>