---
description: Side-by-side comparison of charles vs WA Smart Business. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: charles vs WA Smart Business Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/30963/lead-generation/software) > [charles \<span\>vs\</span\> WA Smart Business](https://www.capterra.co.uk/compare/1012151/1051873/charles/vs/wa-smart-business)

# Compare charles vs WA Smart Business

Canonical: https://www.capterra.co.uk/compare/1012151/1051873/charles/vs/wa-smart-business

> Detailed comparison between charles and WA Smart Business. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | charles | WA Smart Business |
| **Overall rating** | 4.4/5 | 4.9/5 |
| **Total Reviews** | 21 | 19 |
| **Starting Price** | €349.00 | €89.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### charles

WhatsApp marketing platform enabling brands to complement existing marketing channels with the reach and richness of WhatsApp - driving revenue, retention and innovative customer experiences.

### WA Smart Business

\-

## Key features

### charles

- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Chat/Messaging
- Contact Database
- Customer Database
- Customisable Templates
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Qualification
- Live Chat
- Mass Texting
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Scheduled Messaging
- Social Media Integration

### WA Smart Business

- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Chat/Messaging
- Contact Database
- Customer Database
- Customisable Templates
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Qualification
- Live Chat
- Mass Texting
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Scheduled Messaging
- Social Media Integration

## Links

- [View charles Profile](https://www.capterra.co.uk/software/1012151/charles)
- [View WA Smart Business Profile](https://www.capterra.co.uk/software/1051873/wa-smart-business)
- [View Original Comparison](https://www.capterra.co.uk/compare/1012151/1051873/charles/vs/wa-smart-business)

-----

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