---
description: Side-by-side comparison of Dealertrack DMS vs Selly Automotive. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Dealertrack DMS vs Selly Automotive Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Car Dealer Software](/directory/20005/auto-dealer/software) > [Dealertrack DMS \<span\>vs\</span\> Selly Automotive](https://www.capterra.co.uk/compare/100994/152126/dealertrack-dms/vs/selly-automotive)

# Compare Dealertrack DMS vs Selly Automotive

Canonical: https://www.capterra.co.uk/compare/100994/152126/dealertrack-dms/vs/selly-automotive

> Detailed comparison between Dealertrack DMS and Selly Automotive. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Dealertrack DMS | Selly Automotive |
| **Overall rating** | 4.4/5 | 4.7/5 |
| **Total Reviews** | 116 | 74 |
| **Starting Price** | - | US$140.00 |
| **Free Trial** | - | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Dealertrack DMS

Web-based auto-dealer solution for franchised automotive dealerships which helps optimize operational efficiencies, drive smarter business decisions, improve flexibility to meet unique needs and more.

### Selly Automotive

We are priced affordably for even the smallest used car dealer. We serve BHPH, independent, small franchise, RV, Powersport, Motorcycle, and other dealer operations in the auto vertical.

## Key features

### Dealertrack DMS

- Accounting
- Activity Dashboard
- Appointment Management
- Buy Here, Pay Here
- Contact Database
- Dashboard
- Document Management
- Financing Management
- For Automotive Dealerships
- Inventory Management
- Lease Tracking
- Payment Collection
- Reporting & Statistics
- Reporting/Analytics
- Sales Floor Management
- Stock Management
- Third-Party Integrations
- Used Car Dealer
- Website Integration

### Selly Automotive

- Activity Dashboard
- Appointment Management
- Buy Here, Pay Here
- Contact Database
- Document Management
- Financing Management
- For Automotive Dealerships
- Inventory Management
- Lead Management
- Lease Tracking
- Payment Collection
- Reporting & Statistics
- Reporting/Analytics
- Sales Floor Management
- Third-Party Integrations
- Used Car Dealer
- Website Integration

## Links

- [View Dealertrack DMS Profile](https://www.capterra.co.uk/software/100994/dealertrack-dms)
- [View Selly Automotive Profile](https://www.capterra.co.uk/software/152126/selly-automotive)
- [View Original Comparison](https://www.capterra.co.uk/compare/100994/152126/dealertrack-dms/vs/selly-automotive)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Dealertrack DMS vs Selly Automotive Comparison - Capterra UK 2026","description":"Side-by-side comparison of Dealertrack DMS vs Selly Automotive. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/100994/152126/dealertrack-dms/vs/selly-automotive","about":[{"@id":"https://www.capterra.co.uk/software/100994/dealertrack-dms#software"},{"@id":"https://www.capterra.co.uk/software/152126/selly-automotive#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/100994/152126/dealertrack-dms/vs/selly-automotive#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/100994/152126/dealertrack-dms/vs/selly-automotive#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Dealertrack DMS","description":"Dealertrack DMS is the end-to-end software solution that streamlines operations. Finding efficiencies in internal operations is more important than ever. Dealertrack DMS is the easiest-to-use management solution in the business. Find new ways to cut costs in financials, HR and compliance to be more profitable overall.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b791c10c-e0ea-42ff-871c-f9dbb4f70a91.png","url":"https://www.capterra.co.uk/software/100994/dealertrack-dms","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/100994/dealertrack-dms#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":116},"operatingSystem":"Cloud"},{"name":"Selly Automotive","description":"Selly Automotive CRM is the AI-powered all-in-one platform built for used car dealers to seamlessly manage internet leads, emails, text messages, phone calls, and Facebook chats—all in one centralized dashboard.\n\nWith our powerful AI-driven SMART automation, you’ll never miss a lead. Selly automatically sends the right message at the right time, whether it’s a personalized text message, follow-up email, or drip campaign—so you can focus on closing more deals, not chasing leads.\n\nBuilt-in text marketing tools help you re-engage limbo leads, announce promotions, and convert conversations into sales with high ROI. Our CRM is affordably priced for even the smallest used car lots, and our world-class Customer Success team ensures your entire team is fully trained and supported.\n\nPlus, Selly integrates with your existing dealership tools, including your DMS, so you can get started without disruption.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/abc5ef1c-4ca2-476c-9667-598f6be71993.jpeg","url":"https://www.capterra.co.uk/software/152126/selly-automotive","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/152126/selly-automotive#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":74},"offers":{"price":"140","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Car Dealer Software","position":2,"item":"/directory/20005/auto-dealer/software","@type":"ListItem"},{"name":"Dealertrack DMS vs Selly Automotive","position":3,"item":"https://www.capterra.co.uk/compare/100994/152126/dealertrack-dms/vs/selly-automotive","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/100994/152126/dealertrack-dms/vs/selly-automotive#breadcrumblist"}]}
</script>