--- description: We look at the 4 best social nmedia marketing tools in the UK to help British SMEs plan, manage and track their social media marketing strategies. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: 4 Best social media marketing tools in the UK --- # 4 best UK-based social media marketing tools Canonical: https://www.capterra.co.uk/blog/3504/top-social-media-marketing-tools-in-UK Published on 03/03/2023 | Written by Eduardo Garcia. ![4 best UK-based social media marketing tools](https://images.ctfassets.net/63bmaubptoky/4KYr4lygvbXvKy2aYzNveR/a92b2d77a85e07ef391c802ea013cca9/Top_social_media_marketing_tools-_UK-_UK_Header.png) > Find a selection of the best social media marketing tools in the UK, based on the highest reviews on Capterra.co.uk. ----- ## Article Content Find a selection of the best social media marketing tools in the UK, based on the highest reviews on Capterra.co.uk.In this article1. BuzzSumo2. Hopper HQ3. Sendible4. SmarterQueueSocial media has become a key tool for businesses that want to optimise their marketing strategies, connect with customers, build brand awareness and drive sales. Having a strong social media presence can help companies reach a bigger audience and communicate with customers directly and personally on the platforms they use the most. Small and medium-sized businesses (SMEs) in the UK can use social media marketing tools to bolster their social media presence and engage with their target audience. By automating content creation, scheduling posts, tracking performance and monitoring engagement, SMEs can save time while still accomplishing their marketing objectives. But what software do social media marketers use?In this article, we will look at the top four UK-based social media marketing tools based on their overall rating, the core features they offer, and the number of reviews on Capterra. All the tools below, presented alphabetically, allow users to manage content and produce reports and analytics. You can find the detailed methodology at the bottom of this page. 1. BuzzSumo BuzzSumo’s social media content platform (source)Overall rating: 4.5 / 5Ease of use: 4.4/ 5Customer Service: 4.4 / 5Features: 4.3 / 5Value for money: 4.1 / 5BuzzSumo is a content marketing platform that provides several tools for content marketers and SEO professionals. This also includes social media marketing and monitoring capabilities. With this platform, businesses can track their competitors, identify top-performing content and find influencers in their industry via multiple accounts. The platform stands out for having a vast database of articles, influencers and social engagements in its index. With this data, BuzzSumo offers a range of features, including content research, influencer outreach, and social media monitoring. One of BuzzSumo’s unique features is its content analysis tool, which helps businesses identify the content that resonates best with their audience.Additionally, BuzzSumo’s specific Influencer section contains tools to help you uncover influencer partnership opportunities. This can help brands reach out to Twitter influencers, Facebook pages and YouTube channels within their niche. Finally, businesses can use the analytics data provided in this platform to deliver customisable reports tailored to their specific needs and goals and help them evaluate and plan their next campaigns. BuzzSumo comes with a free trial. More details on their pricing are available on their website and are subject to the searches, coverage and features you may need.Notable features:Influencer trackingMultiaccount managementConversion trackingKeyword trackingCustomisable reports Read more 2. Hopper HQ Hopper HQ comes with a calendar planner to schedule posts. (source)Overall rating: 4.7 / 5Ease of use: 4.7/ 5Customer Service: 4.7 / 5Features: 4.5 / 5Value for money: 4.6 / 5Hopper HQ is a social media management platform that helps digital marketers and SMEs create, plan and schedule posts across Instagram, LinkedIn business pages, Facebook and Twitter accounts. Users can manage multiple accounts and leverage a wide range of features available on the platform. These include auto-post scheduling capabilities and a calendar planner that allows users to bulk plan content in advance and upload up to 50 images in one go. Hopper HQ works with several social media platforms but stands out for its Instagram features. For example, users can make the most of the platform’s full image editing capabilities, with numerous filters, text overlays and frames to get the ideal image for their posts. Additionally, users can create Instagram grids, schedule and auto-post Instagram Carousels, Stories and Reels, and monitor their campaigns. The platform also comes with analytics capabilities to help companies target their audience at the times and locations they are most active. This data can also be delivered through customisable reports that can assist marketers in discovering their best-performing content and tracking their follower growth.Hopper HQ comes with a free trial, and pricing varies depending on whether you need one or multiple users. More details on pricing are available on their website. Notable features:Automated publishingMultiaccount managementPost schedulingCustomer segmentationCustomisable reports Read more 3. Sendible Sendible’s platform lets users compose social media messages in bulk (source)Overall rating: 4.5 / 5Ease of use: 4.5 / 5Customer Service: 4.5/ 5Features: 4.4 / 5Value for money: 4.5/ 5Sendible is a social media management tool that enables businesses to manage their social media accounts, schedule posts and analyse their performance. It offers a range of features, including content creation, social media monitoring, and team collaboration. Sendible also integrates with popular social media platforms such as Twitter, Facebook, Instagram, and LinkedIn, helping businesses manage their social media presence from one platform.Sendible’s Engage tab allows monitoring of social media activity and sorting of messages by date. The interface also includes a preview button and the ability to complete actions such as liking, retweeting, sharing, and commenting, with in-depth profile information available by clicking on a username.Also, the software's monitoring tool allows businesses to track online conversations related to their brand and track sentiment analysis. The platform also offers easy content creation and scheduling features, including bulk uploading and post planning, with automatic formatting for each social media network. Sendible's team features allow team members to work efficiently and review content before posting. The platform also includes a content library with recommendations based on past posts and curated topic groups to help businesses find engaging content to share.When using Sendible, every interaction with a network is called a “send”. Therefore, if you post content and stream it on the same platform, it still counts as two services. With this in mind, subscription plans will vary depending on the number of sends you need a day, along with how many users and social media profiles you are working with. Sendible comes with three plans: Creator, Traction and Scale. All plans come with a free 14-day trial. You can find more information on pricing on their website. Notable features:Automated publishingMultiaccount managementPost schedulingContent LibraryCustomisable reports Read more 4. SmarterQueue GoHire’s dashboard includes candidate tracking features (source)Overall rating: 4.8 / 5Ease of use: 4.6 / 5Customer Service: 4.8 / 5Features: 4.6 / 5Value for money: 4.7/ 5SmarterQueue is a social media scheduling tool that helps businesses streamline their social media management and marketing. It allows users to post to multiple social media platforms simultaneously, including Twitter, Facebook, LinkedIn, and Instagram. SmarterQueue's unique feature is its "Evergreen" content recycling feature, which helps businesses to repurpose old content and post it at the right time to maximise its reach.SmarterQueue uses a category-based system to plan social media schedules. Each post can be assigned to a category, and the schedule can assign certain categories to post at specific times. Seasonal categories make it possible to set a timeframe for evergreen content circulation, which is helpful for holiday content. SmarterQueue ensures that holiday posts are circulated only in the months leading up to that holiday when the audience is most likely to engage.Along with its evergreen features, SmarterQueue includes a social inbox for managing messages, auto-import from RSS feeds, a bookmarklet browser extension, Bitly and UTM link tracking, and unlimited shared logins.Unlimited shared logins are an important feature, as many social media schedulers have a limit on how many users can access your account. This usually comes with a higher price tag. SmarterQueue allows you to share logins. This way, if you use a virtual assistant or have more than one person in your business that handles your social media accounts, you won’t be forced to pay for a higher plan.SmarterQueue offers four plans: Solo, Business, Agency, and Custom plan. All plans include automatic post recycling of evergreen content, content categories to organise your posts, and unlimited shared logins, among other features. Pricing can vary depending on the number of social accounts, posts and categories you need and different analytics capabilities. On their website, you can find additional pricing details.Notable features:Automated publishingMultiaccount managementPost schedulingContent LibraryCustomisable reports Read more With social media becoming an indispensable tool for many businesses that want to reach a larger audience, engage with their customers and build brand awareness, businesses should look for social marketing platforms to help them reach their objectives. While managing social media accounts can be time-consuming, social media marketing software can help. These marketing campaign management tools can let companies manage their social media presence while automating content creation and post-scheduling processes. At the same time, the performance tracking and monitoring capabilities can save managers time while helping them reach their marketing goals. Looking for social media marketing software? Check out our catalogue\! ## Disclaimer > Methodology  To be considered for this report, products had to:  Meet our definition for social media marketing software: Social Media Marketing software automates the creation, tracking, and management of online marketing campaigns through social media platforms such as Facebook, Twitter, LinkedIn, YouTube, etc. This software helps with publishing coupons as well as promotions and collecting customer response metrics from social media channels. They offer integrated email management functionality for multiple accounts across social media platforms, thus creating a single, go-to place for several campaigns.Have the following core features: Content management, reporting and analytics. Have a UK headquarterHave a minimum of 17 reviews on Capterra between 02/02/21 and 02/02/23Score at least 4.5 stars on Capterra.co.uk for average rating ## About the author ### Eduardo Garcia Eduardo is a Content Analyst for the UK. Providing research and digital tech tips for SMBs. MA in Journalism and in Diplomatic Studies. Animal loving, sea revering, Mancunian. ## Related Software - [BuzzSumo](https://www.capterra.co.uk/software/177181/buzzsumo) — 4.5/5 (146 reviews) - [Hopper HQ](https://www.capterra.co.uk/software/167365/hopper-hq) — 4.7/5 (139 reviews) - [Sendible](https://www.capterra.co.uk/software/130894/sendible) — 4.6/5 (137 reviews) - [SmarterQueue](https://www.capterra.co.uk/software/187198/smarterqueue) — 4.8/5 (134 reviews) ## Related Categories - [Advertising Agency Software](https://www.capterra.co.uk/directory/30736/advertising-agency/software) - [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [SMS Marketing Software](https://www.capterra.co.uk/directory/30842/sms-marketing/software) - [Social Media Marketing Tools](https://www.capterra.co.uk/directory/30781/social-media-marketing/software) ## Related Articles - [5 Best software for video editing and their key features](https://www.capterra.co.uk/blog/3115/best-software-for-video-editing) - [Cereal Entrepreneur podcast: Capterra UK software charts](https://www.capterra.co.uk/blog/4509/cereal-entrepreneur-podcast-software-charts) - [User Study: Online reviews trusted more than peer opinions in the UK](https://www.capterra.co.uk/blog/947/online-reviews-trusted-more-than-peer-opinions) - [Tips for companies on how to use LinkedIn for business](https://www.capterra.co.uk/blog/3025/how-to-use-linkedin-for-business) - [B2B lead generation: What, why, and how](https://www.capterra.co.uk/blog/2522/b2b-lead-generation) ## Links - [View on Capterra](https://www.capterra.co.uk/blog/3504/top-social-media-marketing-tools-in-UK) - [Blog](https://www.capterra.co.uk/blog) - [Home](https://www.capterra.co.uk/) ----- ## Structured Data