--- description: Learn how to leverage your LinkedIn company profile and see our useful tips on how to use Linkedin for business to stand out in the platform. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Tips on how to use LinkedIn for business --- # Tips for companies on how to use LinkedIn for business Canonical: https://www.capterra.co.uk/blog/3025/how-to-use-linkedin-for-business Published on 12/08/2022 | Written by Eduardo Garcia. ![Tips for companies on how to use LinkedIn for business](https://images.ctfassets.net/63bmaubptoky/Ajc4HEqjY_dsnOJlxpvlGKBjE14IIkc9Q3kZ28b1wsU/923b8812949135c4e6a471bb92e57593/How-to-use-Linkedin-for-Business-UK-CA-Header.png) > How can SMEs make the most out of their company profile to stand out on LinkedIn? This article shows you how to use LinkedIn for business.   ----- ## Article Content How can SMEs make the most out of their company profile to stand out on LinkedIn? This article shows you how to use LinkedIn for business.  In this articleHow to create a company page on LinkedInTop features to complement your LinkedIn company profileTips for managing your LinkedIn company profileBeing on LinkedIn can help businesses looking to find leads, network with peers, or establish their public image. Currently, LinkedIn boasts over 50 million registered companies and 850 million members worldwide , including 33 million in the UK, 2 million in Ireland, and 191 million in the United States. Consequently, creating and optimising a company page on LinkedIn provides an opportunity for businesses to promote their brand globally, find the right talent, establish connections with other companies, and reach out to their community and sector. In this article, we provide a quick guide to setting up a LinkedIn company profile, along with tips on how to leverage some of the platform’s tools to strengthen your brand. How to create a company page on LinkedInBefore creating a company profile, you will need to have a personal profile. You can then select ‘create a company page’ from the work menu and complete a form with all the relevant information about your organisation.At this stage, we advise you to be as precise as possible: the more details you provide, the higher the chances of increasing your visibility. According to the company itself, a full business page on LinkedIn allows you to increase your weekly view rate by 30%.To make your profile relevant, be as accurate as possible in providing the following information:URL definition: keep the same username used for other social networks. This way, it is easier for your customers to identify you.Choice of categories: select the appropriate categories for your business, both in terms of company size (small, medium, or large) and the sector. This will make it easier for users to identify your company when they search through filters.Choose a slogan with a meaning: for this field, choose a phrase that defines your company’s essence. Google searches display part of your slogan in the preview, so the first few words will be the ones that quickly identify your brand. Insert hashtags: LinkedIn has a Hashtag tab for inserting terms associated with your company and even allows you to add personal hashtags. However, it is vital that your brand is associated with existing terms.Use quality visual content: To ensure optimal viewing, the logo must have dimensions equal to 300 x 300 pixels, while those of the cover image must correspond to 1,128 x 191 pixels.Top features to complement your LinkedIn company profileWhen using LinkedIn company profiles, you must decide what features you will want to deploy by firstly defining a strategy and objectives for your brand. For example, do you want to generate content, search for leads, or help your HR team recruit talent? Here are seven key features you can use with your LinkedIn Company Pages:1. LinkedIn StoriesAs with many other major social media networks, LinkedIn has adopted stories that refresh every 24 hours. These posts can be used to share professional tips, company updates, and hiring notifications, as well as showcase your company culture. Users can respond directly to your stories, so it can also increase engagement with your followers. 2. LinkedIn LiveLive streaming can be a useful tool for interviews, Q\&As, and product launches. Although LinkedIn Live is only available after sending a request to the platform, which may or may not be approved, if you really want to produce live streamed content, fret not; you can also check out our list of live streaming platforms to help you decide which one is best for you. 3. LinkedIn PollsPolls are a useful tool when you need to get quick feedback from your audience. You can use LinkedIn Polls to discover what type of content your audience expects from you or to identify new trends in your market to help you structure and define your strategies. 4. LinkedIn EventsBusinesses can boost the visibility of their online and offline events and get more people to sign up for meetups by promoting them on their LinkedIn page and inviting and managing the list of attendees. 5. LinkedIn Page AnalyticsIt is important to evaluate the performance of your business page. This way, you can identify the type of content that best suits your engagement strategy. When combined with other web analytics tools, content admins can use LinkedIn Page Analytics to gain more clarity into what does and doesn’t work in their content plan. 6. LinkedIn AdsLinkedIn Ads allow you to increase the number of followers on your page and open additional lead generation opportunities. By segmenting audiences by location or job roles, adverts appear in your target audience’s timeline or directly in their inboxes. Using graphic design software to create authentic images rather than using stock photography in your ads can be an effective way to differentiate your company and reinforce your branding.7. Career PagesLinkedIn Career Pages can be purchased as enhancements for your LinkedIn company profile. They offer specific features, including the Life tab, which allows companies to provide more information about their workplace culture and behind-the-scenes activities. Additionally, it has a section for job opportunities to allow interested candidates to send their applications. Tips for managing your LinkedIn company profileLinkedIn offers many formats and features to help your company stand out. Here are some tips on how to diversify your message and attract the attention of your followers. Define a content generation strategyLinkedIn’s algorithm prioritises relevant content. To take advantage of this, content admin should define at least three types of editorial content (such as news, behind-the-scenes images, infographics, or quotes) and distribute this content in a publication calendar. It is important to be consistent and original and to promote your content accordingly.To simplify the use of editorial calendars, you can use marketing automation software, which will help you distribute the content on each publication date at a specified time. Work on the aesthetic appearanceLinkedIn isn’t just about text, graphic elements are crucial too. According to LinkedIn, posts with visual elements can receive up to 98% more comments than text-only posts. You should use optimal resolution for all the images you publish, as faulty, poor-quality images can reflect negatively on your credibility and professionalism. You may also consider creating videos. Try using different lengths to see how well audiences engage with them. There are countless video editing tools available on the market to create content that can be distributed on social networks. Promote social sellingSocial selling, or the process of developing relationships with other sales professionals as part of the sales process, is a key element of LinkedIn. Sales teams can use the multiple tools available, such as Sales Navigator, to contact professionals and present them with updates on their services. This can, in turn, generate an increase in sales. Whether you already have CRM software or intend to purchase it to manage relationships with your customers and store sales data, you can integrate it with Sales Navigator and share information related to your LinkedIn contacts. Optimise your contentOn LinkedIn, it is more important to be relevant than recent. Like many algorithms, LinkedIn wants to show users more of what they find useful and less of what they don’t. As mentioned before, you can do more than just post text. Add visuals and videos, keep your post copy short, and include a call to action. Don’t forget to tag people when they are mentioned, use hashtags, and keywords, and include LinkedIn’s features like polls when necessary to increase engagement. Choose your keywords wisely by using SEO tools to improve your positioning on LinkedIn’s search engines.Use analytics and post at the best timeLeverage LinkedIn’s analytics features to track your most engaging content, how people found your page, the traffic for each section of the page, and demographic information. You can then use automation software to schedule your posts at the times that you have the most engagement to drive better results. The final step: Promote your LinkedIn company profileNow that the page has been created and activated, you will need to promote it to get more followers. One way to increase follower counts is to invest in ad placement through LinkedIn Ads. However, this will require significant investment. If you have time on your side, you can find other ways to promote your company page, such as adding the profile to your email signature or encouraging employees to add your company in the Experience section of their profiles.Additionally, network with as many people or companies within your sector as you can so that when you interact with them, or if they like or promote your content, the action appears in the user’s LinkedIn timeline, providing your brand with greater exposure.Making use of LinkedIn’s features can help you build credibility, create meaningful networks, and establish your business as an industry authority. If you have the right strategy in place, you can leverage your company profile to generate engagement and increase your organisation’s visibility in a global community of business professionals. ## About the author ### Eduardo Garcia Eduardo is a Content Analyst for the UK. Providing research and digital tech tips for SMBs. MA in Journalism and in Diplomatic Studies. Animal loving, sea revering, Mancunian. ## Related Categories - [Benefits Administration Software](https://www.capterra.co.uk/directory/10025/benefits-administration/software) - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) - [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software) - [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software) - [Talent Management Software](https://www.capterra.co.uk/directory/10029/talent-management/software) ## Related Articles - [Company culture: Hybrid workers value friendship at work more than remote workers](https://www.capterra.co.uk/blog/3102/do-hybrid-workers-see-workplace-culture-differently) - [HRIS vs HCM vs HRMS: Know the right HR system for your SME](https://www.capterra.co.uk/blog/3279/hr-systems-in-the-uk) - [Capterra’s Best Product Lists Methodologies](https://www.capterra.co.uk/blog/7627/best-product-lists-methodologies-uk) - [Cross-country analysis: UK SMEs lead the way in climate change concern](https://www.capterra.co.uk/blog/3533/climate-change-concern-UK-SMEs-cross-country-analysis) - [Benefits of CRM software to help solve key business challenges](https://www.capterra.co.uk/blog/718/benefits-of-crm-to-help-solving-key-business-challenges) ## Links - [View on Capterra](https://www.capterra.co.uk/blog/3025/how-to-use-linkedin-for-business) - [Blog](https://www.capterra.co.uk/blog) - [Home](https://www.capterra.co.uk/) ----- ## Structured Data