--- description: Look at the top 5 best CRM tools for small business on Capterra to help you solve business challenges and make your company more competitive. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: The best 5 CRM tools that will help your small business --- # 5 Best CRM tools for your small business Canonical: https://www.capterra.co.uk/blog/1007/best-crm-for-small-business Published on 25/10/2019 | Written by Sonia Navarrete. ![5 Best CRM tools for your small business](https://images.ctfassets.net/63bmaubptoky/1A0B6EhpIxTtlzLKB1QGwcuC6h6tMjR_UEs9wLZKUO8/ac4a6febf702b70f05a9d354dcf267c8/CAP-INTL-Header-CRM-1200x630-DLVR.png) > Every small business should use Customer Relationship Management (CRM) software . The reasons are simple: CRM software can help solve many business challenges, and it helps make your company more competitive. ----- ## Article Content Every small business should use Customer Relationship Management (CRM) software . The reasons are simple: CRM software can help solve many business challenges, and it helps make your company more competitive.CRM software does this by gathering the data from all your customer and prospect interactions in one place. This pool of data can then be used to unlock a range of business benefits , including improved customer service, better collaboration, reduced costs and enhanced productivity.The use of CRM software by small businesses therefore seems something of a ‘no brainer’. That’s why it’s a surprise to see that only 31% of SMEs in the UK actually have a CRM system in place. These SMEs are at a significant competitive disadvantage by not having a CRM solution in place. If your business is amongst this number, you should act now.But how can you know which CRM tool is best for your business? With so many options on the market it can be difficult to sort the best from the rest. That’s why we’ve done the task for you. These are the best CRM software for small business in Capterra’s directory chosen by:Rated 4+ stars by users on Capterra.co.ukHigh search volume in the UK Mailchimp Rating: 4.5/5Ease of use: 4.4/5Customer service: 4.2/5Pricing: From £8.00/month Free trial: YesMailchimp offers users a suite of tools including email marketing , marketing automation integration, customer segmentation and social media integration . Aside from the free version, which provides basic features, Mailchimp comes in three price plans: Essentials (£8.00/month), which includes more features for regular mail senders; Standard (£12.00/month), which offers better insights for businesses that want to grow their customer base and; Premium (£240/month), which comes with advanced features.Reviewers praise Mailchimp for being one of the easiest-to-use email marketing services on the market. In addition, users like the simple user interface and find Mailchimp’s support and chat functions valuable. However, some users complained about the price, which they say shoots up quickly as they make more demands on the software .Our take:Mailchimp is a great entry-level CRM system for any small business starting out – particularly those looking for email marketing and customer survey tools. Read more Salesforce  Rating: 4.3/5Ease of use: 3.9/5Customer service: 4.1/5Pricing: From £20/user/month Free trial: YesSalesforce ’s CRM solution package for small businesses is called Essentials and comes in at £20 per user, per month. This edition includes account, contact lead and opportunity management as well as email integration (Gmail or Outlook) and the Salesforce mobile app. However it excludes features such as lead registration and rules-based scoring and collaborative forecasting, which businesses can access for £60 per user, per month on the Professional package.Going by reviewers’ comments, while Salesforce may be slightly more difficult to learn than other CRM software , it’s worth the effort. Some users report double-digit growth in customer prospecting and retention as a result of using Salesforce , while others praise its ability to automate tasks. However, some users noted a lack of customer support and initial orientation around the software .Our take:Salesforce is perfect for companies that need to go that extra mile, or which have complex customer and prospect interactions. Read more Zoho CRM Rating: 4.2/5Ease of use: 4/5Customer service: 4/5Pricing: From £10/user/month Free trial: YesZoho CRM provides a wide range of features, including document storage, email marketing , internal chat integration, lead scoring, segmentation and marketing automation . A basic free edition of Zoho is available, along with three options better suited to businesses: Standard (£10 per user, per month), Professional (£16 per user per month) and Enterprise (£30 per user, per month). The latter package is best suited to businesses with highly advanced customer needs. It includes features such as Conversational AI, visual CRM tools and Business Analytics tools.For most users, Zoho CRM provides all the features and functionality they need from a CRM software . However, some users reported that the User Interface on Zoho was often too slow and that the design and look could be improved.Our take:Zoho CRM will meet the needs of a small business that are looking to standardise their customer operations and digitalise their commercial operations using a CRM solution . Visit Website HubSpot CRM Rating: 4.5/5Ease of use: 4.4/5Customer service: 4.5/5Pricing: From £42/monthFree trial: YesHubSpot CRM also provides a free package aimed at small business which includes tools such as contact management , contact website activity, forms, email marketing and ad management. Users can buy additional crm software services through three packages: Starter (£42 per month), which includes live chat and conversational bots; Professional (£655 per month), which offers full marketing automation and online content creation tools, and; Enterprise (£2,624 per month) aimed at larger organisations.HubSpot CRM users like the automation functions of the software , which saves time on tasks including following up on leads. In addition, other benefits noted by reviewers is the ease with which they can better understand their customers. On the ‘cons’ side, users have reported that customisation can be hard and some complain that email integration isn’t always easy.Our take:HubSpot CRM is a great option for any business that wants to spend less time logging data and are looking to accelerate their sales pipeline . Visit Website Dynamics Rating: 4.3/5Ease of use: 4/5Customer service: 4.1/5Pricing: Upon requestFree trial: YesPart of Microsoft’s suite of business management applications, Dynamics 365, Dynamics CRM provides businesses with sales, marketing , customer service and operations tools. This cloud-based software brings together Microsoft’s previous CRM and ERP functions. Broken down into granular applications, businesses can pick and choose the applications they need for their CRM efforts, with an additional price for each module.Users seem to appreciate the modular approach, and like having all their business apps available on one platform. Most importantly, other benefits noted by reviewers include the level of customisation and integration with third-party applications. However, some thought the software could be slow, and reported difficulties in accessing it over the Edge browser.Our take: Dynamics is well suited to companies that value an integrated stack of business management solutions and are looking to automate a wide range of business functions.Read moreWant to know more? Check out our catalogue of CRM software to discover more products. ## About the author ### Sonia Navarrete Sonia is a Senior Content Analyst at Capterra, helping SMEs choose the best software. She published in Raconteur, Computer Weekly and IT Pro. Journalist and PR. ## Related Software - [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17572 reviews) - [Salesforce Sales Cloud](https://www.capterra.co.uk/software/61368/salesforce) — 4.4/5 (18768 reviews) - [Zoho CRM](https://www.capterra.co.uk/software/155928/zoho-crm) — 4.3/5 (6964 reviews) - [HubSpot CRM](https://www.capterra.co.uk/software/152373/hubspot-crm) — 4.5/5 (4451 reviews) ## Related Categories - [Construction CRM Software](https://www.capterra.co.uk/directory/30657/construction-crm/software) - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) - [Financial CRM Software](https://www.capterra.co.uk/directory/30562/financial-crm/software) - [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software) - [Online CRM Software](https://www.capterra.co.uk/directory/30072/online-crm/software) ## Related Articles - [What is Making Tax Digital for VAT, and how does it affect your business?](https://www.capterra.co.uk/blog/843/what-is-making-tax-digital-and-how-it-will-affect-your-business) - [Capterra’s Proprietary Data & Research Methodologies](https://www.capterra.co.uk/blog/7606/proprietary-data-research-uk) - [Online reviews used for marketing by 89% of British SME owners](https://www.capterra.co.uk/blog/1792/online-reviews-used-for-marketing-by-58-of-british-sme-owners) - [From call centre software to chatbots: 5 tips for businesses planning their customer service strategies](https://www.capterra.co.uk/blog/6490/tips-for-smes-planning-customer-service-strategies) - [How do UK online shoppers learn about brands on social media?](https://www.capterra.co.uk/blog/2764/importance-of-social-media-for-brands) ## Links - [View on Capterra](https://www.capterra.co.uk/blog/1007/best-crm-for-small-business) - [Blog](https://www.capterra.co.uk/blog) - [Home](https://www.capterra.co.uk/) ----- ## Structured Data