---
description: Discover the benefits and disadvantages of mParticle Analytics.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: mParticle Analytics Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Business Intelligence Platform](/directory/23/business-intelligence/software) > [mParticle Analytics](/software/76555/mparticle-analytics) > [mParticle Analytics Alternatives ](https://www.capterra.co.uk/alternatives/76555/mparticle-analytics)

# Alternatives to mParticle Analytics

Canonical: https://www.capterra.co.uk/alternatives/76555/mparticle-analytics

> Explore the top alternatives to mParticle Analytics. Compare features, ratings, and reviews to find the best software for your needs.

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## Top Alternatives

1. **Heap** — 4.5/5 (42 reviews) — Heap is the only solution that shows you every action by every user on your product or site, then gives insight on what to fix and how.
   - [View profile](https://www.capterra.co.uk/software/147216/heap)
   - [Compare vs mParticle Analytics](https://www.capterra.co.uk/compare/76555/147216/mparticle-analytics/vs/heap)
2. **Lucky Orange** — 4.7/5 (260 reviews) — AI-powered website analytics suite used by 500,000 websites worldwide. AI insights, heatmaps, session recordings, surveys and more.
   - [View profile](https://www.capterra.co.uk/software/150695/lucky-orange)
   - [Compare vs mParticle Analytics](https://www.capterra.co.uk/compare/76555/150695/mparticle-analytics/vs/lucky-orange)
3. **Smartlook** — 4.7/5 (136 reviews) — Smartlook is a qualitative analytics solution for websites \& mobile apps with always-on recordings, heatmaps, events \& funnels
   - [View profile](https://www.capterra.co.uk/software/164713/smartlook)
   - [Compare vs mParticle Analytics](https://www.capterra.co.uk/compare/76555/164713/mparticle-analytics/vs/smartlook)
4. **Looker** — 4.5/5 (282 reviews) — Analytics That Everyone Loves. Explore \& Share Data. Reports and Insights For Every Department.
   - [View profile](https://www.capterra.co.uk/software/169053/looker)
   - [Compare vs mParticle Analytics](https://www.capterra.co.uk/compare/76555/169053/mparticle-analytics/vs/looker)
5. **Matomo** — 4.7/5 (62 reviews) — Matomo is the leading open-source web analytics solution. Make more informed decisions while ensuring data privacy and ownership.
   - [View profile](https://www.capterra.co.uk/software/182627/matomo-analytics)
   - [Compare vs mParticle Analytics](https://www.capterra.co.uk/compare/76555/182627/mparticle-analytics/vs/matomo-analytics)
6. **TapClicks** — 4.3/5 (175 reviews) — A Unified Marketing Platform Powered by Data and Driven by Automated Intelligence
   - [View profile](https://www.capterra.co.uk/software/145227/tapclicks)
   - [Compare vs mParticle Analytics](https://www.capterra.co.uk/compare/76555/145227/mparticle-analytics/vs/tapclicks)
7. **Improvado** — 4.5/5 (22 reviews) — Improvado extracts 40,000+ data fields via 500+ ready-made connectors, normalizes the data, and displays it in one beautiful dashboard.
   - [View profile](https://www.capterra.co.uk/software/163884/improvado)
   - [Compare vs mParticle Analytics](https://www.capterra.co.uk/compare/76555/163884/mparticle-analytics/vs/improvado)
8. **Lebesgue** — 4.9/5 (43 reviews) — AI Business Intelligence for e-commerce. Unify store, ads, competitor \& 1st party data for strategic insights, LTV, ad audits \& growth
   - [View profile](https://www.capterra.co.uk/software/1019489/lebesgue)
   - [Compare vs mParticle Analytics](https://www.capterra.co.uk/compare/76555/1019489/mparticle-analytics/vs/lebesgue)
9. **ClicData** — 4.6/5 (145 reviews) — ClicData is a modern data platform to build your data stack or enhance your existing one with powerful, integrated tools.
   - [View profile](https://www.capterra.co.uk/software/145730/clicdata)
   - [Compare vs mParticle Analytics](https://www.capterra.co.uk/compare/76555/145730/mparticle-analytics/vs/clicdata)
10. **Reaktion** — 5.0/5 (3 reviews) — The painkiller for agencies and ecommerce companies. Accurate tracking, profit-driven insights \& automated reporting.
    - [View profile](https://www.capterra.co.uk/software/1022082/reaktion)
    - [Compare vs mParticle Analytics](https://www.capterra.co.uk/compare/76555/1022082/mparticle-analytics/vs/reaktion)
11. **Pecan** — 5.0/5 (1 reviews) — Move from BI to AI with Pecan Analytics. Pecan is a startup predictive analytics platform.
    - [View profile](https://www.capterra.co.uk/software/199700/pecan)
    - [Compare vs mParticle Analytics](https://www.capterra.co.uk/compare/76555/199700/mparticle-analytics/vs/pecan)
12. **Funnel** — 4.7/5 (19 reviews) — Funnel helps you get more from your data. With scalable and robust connectors, we power reporting and analytics teams.
    - [View profile](https://www.capterra.co.uk/software/156756/funnel)
    - [Compare vs mParticle Analytics](https://www.capterra.co.uk/compare/76555/156756/mparticle-analytics/vs/funnel)
13. **Tableau** — 4.6/5 (2351 reviews) — Business intelligence solution that allows businesses to connect with data sources, build interactive visualizations \& share insights.
    - [View profile](https://www.capterra.co.uk/software/77260/tableau)
    - [Compare vs mParticle Analytics](https://www.capterra.co.uk/compare/76555/77260/mparticle-analytics/vs/tableau)
14. **Semrush** — 4.6/5 (2317 reviews) — Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.
    - [View profile](https://www.capterra.co.uk/software/151962/semrush)
    - [Compare vs mParticle Analytics](https://www.capterra.co.uk/compare/76555/151962/mparticle-analytics/vs/semrush)
15. **Similarweb** — 4.6/5 (260 reviews) — Similarweb is a software \& data company specializing in web \& app analytics, web traffic, competitive intelligence and performance.
    - [View profile](https://www.capterra.co.uk/software/148472/similarweb-pro)
    - [Compare vs mParticle Analytics](https://www.capterra.co.uk/compare/76555/148472/mparticle-analytics/vs/similarweb-pro)

## Related Categories

- [Business Intelligence Platform](https://www.capterra.co.uk/directory/23/business-intelligence/software)
- [Mobile Analytics Software](https://www.capterra.co.uk/directory/30936/mobile-analytics/software)
- [Data Analysis Software](https://www.capterra.co.uk/directory/31077/data-analysis/software)
- [Product Management Software](https://www.capterra.co.uk/directory/30865/product-management/software)

## Links

- [View on Capterra](https://www.capterra.co.uk/alternatives/76555/mparticle-analytics)
- [View Product Profile](https://www.capterra.co.uk/software/76555/mparticle-analytics)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/alternatives/76555/mparticle-analytics> |
| de-AT | <https://www.capterra.at/alternatives/76555/mparticle-analytics> |
| de-CH | <https://www.capterra.ch/alternatives/76555/mparticle-analytics> |
| en | <https://www.capterra.com/p/76555/mParticle-Analytics/alternatives/> |
| en-AE | <https://www.capterra.ae/alternatives/76555/mparticle-analytics> |
| en-AU | <https://www.capterra.com.au/alternatives/76555/mparticle-analytics> |
| en-CA | <https://www.capterra.ca/alternatives/76555/mparticle-analytics> |
| en-GB | <https://www.capterra.co.uk/alternatives/76555/mparticle-analytics> |
| en-IE | <https://www.capterra.ie/alternatives/76555/mparticle-analytics> |
| en-IL | <https://www.capterra.co.il/alternatives/76555/mparticle-analytics> |
| en-IN | <https://www.capterra.in/alternatives/76555/mparticle-analytics> |
| en-NZ | <https://www.capterra.co.nz/alternatives/76555/mparticle-analytics> |
| en-SG | <https://www.capterra.com.sg/alternatives/76555/mparticle-analytics> |
| en-ZA | <https://www.capterra.co.za/alternatives/76555/mparticle-analytics> |
| es | <https://www.capterra.es/alternatives/76555/mparticle-analytics> |
| es-AR | <https://www.capterra.com.ar/alternatives/76555/mparticle-analytics> |
| es-CL | <https://www.capterra.cl/alternatives/76555/mparticle-analytics> |
| es-CO | <https://www.capterra.co/alternatives/76555/mparticle-analytics> |
| es-CR | <https://www.capterra.co.cr/alternatives/76555/mparticle-analytics> |
| es-DO | <https://www.capterra.do/alternatives/76555/mparticle-analytics> |
| es-EC | <https://www.capterra.ec/alternatives/76555/mparticle-analytics> |
| es-MX | <https://www.capterra.mx/alternatives/76555/mparticle-analytics> |
| es-PA | <https://www.capterra.com.pa/alternatives/76555/mparticle-analytics> |
| es-PE | <https://www.capterra.pe/alternatives/76555/mparticle-analytics> |
| fr | <https://www.capterra.fr/alternatives/76555/mparticle-analytics> |
| fr-BE | <https://fr.capterra.be/alternatives/76555/mparticle-analytics> |
| fr-CA | <https://fr.capterra.ca/alternatives/76555/mparticle-analytics> |
| fr-LU | <https://www.capterra.lu/alternatives/76555/mparticle-analytics> |
| it | <https://www.capterra.it/alternatives/76555/mparticle-analytics> |
| nl | <https://www.capterra.nl/alternatives/76555/mparticle-analytics> |
| nl-BE | <https://www.capterra.be/alternatives/76555/mparticle-analytics> |
| pt | <https://www.capterra.com.br/alternatives/76555/mparticle-analytics> |
| pt-PT | <https://www.capterra.pt/alternatives/76555/mparticle-analytics> |

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