---
description: Discover the benefits and disadvantages of Nielsen Marketing Cloud.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Nielsen Marketing Cloud Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Planning Software](/directory/30964/marketing-planning/software) > [Nielsen Marketing Cloud](/software/173306/nielsen-marketing-cloud) > [Nielsen Marketing Cloud Alternatives ](https://www.capterra.co.uk/alternatives/173306/nielsen-marketing-cloud)

# Alternatives to Nielsen Marketing Cloud

Canonical: https://www.capterra.co.uk/alternatives/173306/nielsen-marketing-cloud

> Explore the top alternatives to Nielsen Marketing Cloud. Compare features, ratings, and reviews to find the best software for your needs.

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## Top Alternatives

1. **Google Analytics 360** — 4.7/5 (8089 reviews) — Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
   - [View profile](https://www.capterra.co.uk/software/177042/google-analytics)
   - [Compare vs Nielsen Marketing Cloud](https://www.capterra.co.uk/compare/173306/177042/nielsen-marketing-cloud/vs/google-analytics)
2. **HubSpot Marketing Hub** — 4.5/5 (6220 reviews) — Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
   - [View profile](https://www.capterra.co.uk/software/171840/hubspot-marketing)
   - [Compare vs Nielsen Marketing Cloud](https://www.capterra.co.uk/compare/171840/173306/hubspot-marketing/vs/nielsen-marketing-cloud)
3. **Jungle Scout** — 4.7/5 (280 reviews) — The leading all-in-one platform for selling on Amazon.
   - [View profile](https://www.capterra.co.uk/software/210662/jungle-scout)
   - [Compare vs Nielsen Marketing Cloud](https://www.capterra.co.uk/compare/173306/210662/nielsen-marketing-cloud/vs/jungle-scout)
4. **Lebesgue** — 4.9/5 (43 reviews) — AI analytics for e-commerce growth. Unifies store, ads, competitor \& 1st party data. Get clear steps to boost marketing ROI.
   - [View profile](https://www.capterra.co.uk/software/1019489/lebesgue)
   - [Compare vs Nielsen Marketing Cloud](https://www.capterra.co.uk/compare/173306/1019489/nielsen-marketing-cloud/vs/lebesgue)
5. **Reportei** — 4.7/5 (241 reviews) — A digital marketing reporting and dashboard tool with a focus on paid traffic and social media. Easy to use and to integrate
   - [View profile](https://www.capterra.co.uk/software/180418/reportei)
   - [Compare vs Nielsen Marketing Cloud](https://www.capterra.co.uk/compare/173306/180418/nielsen-marketing-cloud/vs/reportei)
6. **AppsFlyer** — 4.5/5 (138 reviews) — The worlds leading marketers trust us to help grow their mobile business with accurate data measurement solutions and innovative tools
   - [View profile](https://www.capterra.co.uk/software/156811/appsflyer)
   - [Compare vs Nielsen Marketing Cloud](https://www.capterra.co.uk/compare/156811/173306/appsflyer/vs/nielsen-marketing-cloud)
7. **Zoho Social** — 4.7/5 (3388 reviews) — Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.
   - [View profile](https://www.capterra.co.uk/software/159351/zoho-social)
   - [Compare vs Nielsen Marketing Cloud](https://www.capterra.co.uk/compare/159351/173306/zoho-social/vs/nielsen-marketing-cloud)
8. **Dreamdata** — 4.8/5 (55 reviews) — Dreamdata is a B2B Activation \& Attribution Platform built for empowering marketers.
   - [View profile](https://www.capterra.co.uk/software/197705/dreamdata-io)
   - [Compare vs Nielsen Marketing Cloud](https://www.capterra.co.uk/compare/173306/197705/nielsen-marketing-cloud/vs/dreamdata-io)
9. **monday.com** — 4.6/5 (5726 reviews) — Work management platform that helps teams streamline projects, sales, marketing \& engineering processes with real-time collaboration.
   - [View profile](https://www.capterra.co.uk/software/147657/monday-com)
   - [Compare vs Nielsen Marketing Cloud](https://www.capterra.co.uk/compare/147657/173306/monday-com/vs/nielsen-marketing-cloud)
10. **Jira** — 4.4/5 (15312 reviews) — Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.
    - [View profile](https://www.capterra.co.uk/software/19319/jira)
    - [Compare vs Nielsen Marketing Cloud](https://www.capterra.co.uk/compare/19319/173306/jira/vs/nielsen-marketing-cloud)
11. **Wrike** — 4.4/5 (2887 reviews) — Wrike is a project management platform with features such as expense reports and time tracking tools that can help you control spend.
    - [View profile](https://www.capterra.co.uk/software/76113/wrike)
    - [Compare vs Nielsen Marketing Cloud](https://www.capterra.co.uk/compare/76113/173306/wrike/vs/nielsen-marketing-cloud)
12. **Omnisend** — 4.7/5 (836 reviews) — Omnisend is an email marketing tool for eCommerce brands to boost revenue with automation, SMS features, and integrations.
    - [View profile](https://www.capterra.co.uk/software/153508/omnisend)
    - [Compare vs Nielsen Marketing Cloud](https://www.capterra.co.uk/compare/153508/173306/omnisend/vs/nielsen-marketing-cloud)
13. **Similarweb** — 4.6/5 (251 reviews) — Similarweb is a software \& data company specializing in web \& app analytics, web traffic, competitive intelligence and performance.
    - [View profile](https://www.capterra.co.uk/software/148472/similarweb-pro)
    - [Compare vs Nielsen Marketing Cloud](https://www.capterra.co.uk/compare/148472/173306/similarweb-pro/vs/nielsen-marketing-cloud)
14. **toolpilots MATE** — 4.9/5 (7 reviews) — toolpilots MATE optimize resources and results. Marketing planning, budgeting, controlling and reporting has never been easier.
    - [View profile](https://www.capterra.co.uk/software/1026660/toolpilots-mate)
    - [Compare vs Nielsen Marketing Cloud](https://www.capterra.co.uk/compare/173306/1026660/nielsen-marketing-cloud/vs/toolpilots-mate)
15. **Marmind** — 4.2/5 (62 reviews) — Leading brands such as Mercedes-Benz, Lufthansa Group and Springer Nature rely on Marmind to streamline marketing operations.
    - [View profile](https://www.capterra.co.uk/software/153624/marmind)
    - [Compare vs Nielsen Marketing Cloud](https://www.capterra.co.uk/compare/153624/173306/marmind/vs/nielsen-marketing-cloud)

## Related Categories

- [Marketing Planning Software](https://www.capterra.co.uk/directory/30964/marketing-planning/software)
- [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software)

## Links

- [View on Capterra](https://www.capterra.co.uk/alternatives/173306/nielsen-marketing-cloud)
- [View Product Profile](https://www.capterra.co.uk/software/173306/nielsen-marketing-cloud)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/173306/Nielsen-Marketing-Cloud/alternatives/> |
| en-AE | <https://www.capterra.ae/alternatives/173306/nielsen-marketing-cloud> |
| en-AU | <https://www.capterra.com.au/alternatives/173306/nielsen-marketing-cloud> |
| en-CA | <https://www.capterra.ca/alternatives/173306/nielsen-marketing-cloud> |
| en-GB | <https://www.capterra.co.uk/alternatives/173306/nielsen-marketing-cloud> |
| en-IE | <https://www.capterra.ie/alternatives/173306/nielsen-marketing-cloud> |
| en-IL | <https://www.capterra.co.il/alternatives/173306/nielsen-marketing-cloud> |
| en-IN | <https://www.capterra.in/alternatives/173306/nielsen-marketing-cloud> |
| en-NZ | <https://www.capterra.co.nz/alternatives/173306/nielsen-marketing-cloud> |
| en-SG | <https://www.capterra.com.sg/alternatives/173306/nielsen-marketing-cloud> |
| en-ZA | <https://www.capterra.co.za/alternatives/173306/nielsen-marketing-cloud> |
| fr | <https://www.capterra.fr/alternatives/173306/nielsen-marketing-cloud> |
| fr-BE | <https://fr.capterra.be/alternatives/173306/nielsen-marketing-cloud> |
| fr-CA | <https://fr.capterra.ca/alternatives/173306/nielsen-marketing-cloud> |
| fr-LU | <https://www.capterra.lu/alternatives/173306/nielsen-marketing-cloud> |

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