---
description: Discover the benefits and disadvantages of Fullstory.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Fullstory Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Experience Software](/directory/30671/customer-experience/software) > [Fullstory](/software/153721/fullstory) > [Fullstory Alternatives ](https://www.capterra.co.uk/alternatives/153721/fullstory)

# Alternatives to Fullstory

Canonical: https://www.capterra.co.uk/alternatives/153721/fullstory

> Explore the top alternatives to Fullstory. Compare features, ratings, and reviews to find the best software for your needs.

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## Top Alternatives

1. **Hotjar** — 4.6/5 (541 reviews) — Improve your customer experience with Hotjar. An intuitive, visual way to discover, consolidate, and communicate user needs.
   - [View profile](https://www.capterra.co.uk/software/163516/hotjar)
   - [Compare vs Fullstory](https://www.capterra.co.uk/compare/153721/163516/fullstory/vs/hotjar)
2. **Lucky Orange** — 4.7/5 (260 reviews) — See firsthand how customers experience your website. Use Discovery AI to get insights from your data fast. Trusted by 500,000+ sites.
   - [View profile](https://www.capterra.co.uk/software/150695/lucky-orange)
   - [Compare vs Fullstory](https://www.capterra.co.uk/compare/150695/153721/lucky-orange/vs/fullstory)
3. **Microsoft Clarity** — 4.8/5 (56 reviews) — Clarity is a free, easy-to-use tool that help you understand how real people actually use your site.
   - [View profile](https://www.capterra.co.uk/software/1018691/microsoft-clarity)
   - [Compare vs Fullstory](https://www.capterra.co.uk/compare/153721/1018691/fullstory/vs/microsoft-clarity)
4. **Indeemo** — 4.8/5 (46 reviews) — AI Powered end-to-end Video Research platform for understanding People, Products, Purchases and Experiences, deeper and at scale.
   - [View profile](https://www.capterra.co.uk/software/205445/indeemo)
   - [Compare vs Fullstory](https://www.capterra.co.uk/compare/153721/205445/fullstory/vs/indeemo)
5. **Pendo** — 4.5/5 (238 reviews) — Improve the customer experience with Pendo. Curate the perfect first impression with an intuitive, frustration-free experience.
   - [View profile](https://www.capterra.co.uk/software/151951/pendo-platform)
   - [Compare vs Fullstory](https://www.capterra.co.uk/compare/151951/153721/pendo-platform/vs/fullstory)
6. **Smaply** — 4.4/5 (20 reviews) — Create journey management systems visualizing opportunities and pain points. Connect them and share maps with peers and clients.
   - [View profile](https://www.capterra.co.uk/software/177161/smaply)
   - [Compare vs Fullstory](https://www.capterra.co.uk/compare/153721/177161/fullstory/vs/smaply)
7. **Mailchimp** — 4.5/5 (17604 reviews) — Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \& content creation tools.
   - [View profile](https://www.capterra.co.uk/software/110228/mailchimp)
   - [Compare vs Fullstory](https://www.capterra.co.uk/compare/110228/153721/mailchimp/vs/fullstory)
8. **cxomni** — 4.7/5 (7 reviews) — cxomni is a leading Journey Management platform combining mapping, analytics, and AI to optimize experiences and drive improvements.
   - [View profile](https://www.capterra.co.uk/software/184137/cx-omni-cxm-cloud)
   - [Compare vs Fullstory](https://www.capterra.co.uk/compare/153721/184137/fullstory/vs/cx-omni-cxm-cloud)
9. **Zoho PageSense** — 4.5/5 (17 reviews) — Zoho PageSense, a Conversion Rate Optimization \& Personalization platform, helps businesses make data-driven changes on their website.
   - [View profile](https://www.capterra.co.uk/software/172116/pagesense)
   - [Compare vs Fullstory](https://www.capterra.co.uk/compare/153721/172116/fullstory/vs/pagesense)
10. **Heap** — 4.5/5 (42 reviews) — Heap is the only solution that shows you every action by every user on your product or site, then gives insight on what to fix and how.
    - [View profile](https://www.capterra.co.uk/software/147216/heap)
    - [Compare vs Fullstory](https://www.capterra.co.uk/compare/147216/153721/heap/vs/fullstory)
11. **Marketo Engage** — 4.3/5 (710 reviews) — Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue.
    - [View profile](https://www.capterra.co.uk/software/75130/marketo-lead-management)
    - [Compare vs Fullstory](https://www.capterra.co.uk/compare/75130/153721/marketo-lead-management/vs/fullstory)
12. **Similarweb** — 4.6/5 (260 reviews) — Similarweb is a software \& data company specializing in web \& app analytics, web traffic, competitive intelligence and performance.
    - [View profile](https://www.capterra.co.uk/software/148472/similarweb-pro)
    - [Compare vs Fullstory](https://www.capterra.co.uk/compare/148472/153721/similarweb-pro/vs/fullstory)
13. **Cinch** — 4.8/5 (6 reviews) — Cinch is a customer data and marketing automation platform—all in one.
    - [View profile](https://www.capterra.co.uk/software/196019/cinch-marketing)
    - [Compare vs Fullstory](https://www.capterra.co.uk/compare/153721/196019/fullstory/vs/cinch-marketing)
14. **SAS Customer Intelligence 360** — 4.9/5 (8 reviews) — SAS Customer Intelligence uses analytically driven contextual personalization to help marketers elevate the customer experience.
    - [View profile](https://www.capterra.co.uk/software/78209/sas-customer-intelligence-360)
    - [Compare vs Fullstory](https://www.capterra.co.uk/compare/78209/153721/sas-customer-intelligence-360/vs/fullstory)
15. **UXPressia** — 4.8/5 (80 reviews) — Transform your customer experience online with personas, journey and impact maps.
    - [View profile](https://www.capterra.co.uk/software/172668/uxpressia)
    - [Compare vs Fullstory](https://www.capterra.co.uk/compare/153721/172668/fullstory/vs/uxpressia)

## Related Categories

- [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software)
- [Heatmap Software](https://www.capterra.co.uk/directory/30977/heatmap/software)
- [Insight Engines Software](https://www.capterra.co.uk/directory/32918/insight-engines/software)
- [Product Analytics Tools](https://www.capterra.co.uk/directory/32915/product-analytics/software)
- [Qualitative Data Analysis Software](https://www.capterra.co.uk/directory/31297/qualitative-data-analysis/software)

## Links

- [View on Capterra](https://www.capterra.co.uk/alternatives/153721/fullstory)
- [View Product Profile](https://www.capterra.co.uk/software/153721/fullstory)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/alternatives/153721/fullstory> |
| de-AT | <https://www.capterra.at/alternatives/153721/fullstory> |
| de-CH | <https://www.capterra.ch/alternatives/153721/fullstory> |
| en | <https://www.capterra.com/p/153721/FullStory/alternatives/> |
| en-AE | <https://www.capterra.ae/alternatives/153721/fullstory> |
| en-AU | <https://www.capterra.com.au/alternatives/153721/fullstory> |
| en-CA | <https://www.capterra.ca/alternatives/153721/fullstory> |
| en-GB | <https://www.capterra.co.uk/alternatives/153721/fullstory> |
| en-IE | <https://www.capterra.ie/alternatives/153721/fullstory> |
| en-IL | <https://www.capterra.co.il/alternatives/153721/fullstory> |
| en-IN | <https://www.capterra.in/alternatives/153721/fullstory> |
| en-NZ | <https://www.capterra.co.nz/alternatives/153721/fullstory> |
| en-SG | <https://www.capterra.com.sg/alternatives/153721/fullstory> |
| en-ZA | <https://www.capterra.co.za/alternatives/153721/fullstory> |
| es | <https://www.capterra.es/alternatives/153721/fullstory> |
| es-AR | <https://www.capterra.com.ar/alternatives/153721/fullstory> |
| es-CL | <https://www.capterra.cl/alternatives/153721/fullstory> |
| es-CO | <https://www.capterra.co/alternatives/153721/fullstory> |
| es-CR | <https://www.capterra.co.cr/alternatives/153721/fullstory> |
| es-DO | <https://www.capterra.do/alternatives/153721/fullstory> |
| es-EC | <https://www.capterra.ec/alternatives/153721/fullstory> |
| es-MX | <https://www.capterra.mx/alternatives/153721/fullstory> |
| es-PA | <https://www.capterra.com.pa/alternatives/153721/fullstory> |
| es-PE | <https://www.capterra.pe/alternatives/153721/fullstory> |
| fr | <https://www.capterra.fr/alternatives/153721/fullstory> |
| fr-BE | <https://fr.capterra.be/alternatives/153721/fullstory> |
| fr-CA | <https://fr.capterra.ca/alternatives/153721/fullstory> |
| fr-LU | <https://www.capterra.lu/alternatives/153721/fullstory> |
| it | <https://www.capterra.it/alternatives/153721/fullstory> |
| ja | <https://www.capterra.jp/alternatives/153721/fullstory> |
| nl | <https://www.capterra.nl/alternatives/153721/fullstory> |
| nl-BE | <https://www.capterra.be/alternatives/153721/fullstory> |
| pt | <https://www.capterra.com.br/alternatives/153721/fullstory> |
| pt-PT | <https://www.capterra.pt/alternatives/153721/fullstory> |
| sv | <https://www.capterra.se/alternatives/153721/fullstory> |

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