---
description: Discover the benefits and disadvantages of OptifiNow.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: OptifiNow Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Sales Force Automation Software](/directory/12/sales-force-automation/software) > [OptifiNow](/software/144975/optifinow) > [OptifiNow Alternatives ](https://www.capterra.co.uk/alternatives/144975/optifinow)

# Alternatives to OptifiNow

Canonical: https://www.capterra.co.uk/alternatives/144975/optifinow

> Explore the top alternatives to OptifiNow. Compare features, ratings, and reviews to find the best software for your needs.

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## Top Alternatives

1. **Zoho CRM** — 4.3/5 (6964 reviews) — Zoho CRM empowers organisations with a complete customer relationship lifecycle management solution.
   - [View profile](https://www.capterra.co.uk/software/155928/zoho-crm)
   - [Compare vs OptifiNow](https://www.capterra.co.uk/compare/144975/155928/optifinow/vs/zoho-crm)
2. **Bitrix24** — 4.2/5 (984 reviews) — Bitrix24 is a popular free sales force automation and sales team management solution used by over 15 million companies worldwide.
   - [View profile](https://www.capterra.co.uk/software/113540/bitrix24)
   - [Compare vs OptifiNow](https://www.capterra.co.uk/compare/113540/144975/bitrix24/vs/optifinow)
3. **EngageBay CRM** — 4.7/5 (907 reviews) — AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.
   - [View profile](https://www.capterra.co.uk/software/178819/engagebay-marketing)
   - [Compare vs OptifiNow](https://www.capterra.co.uk/compare/144975/178819/optifinow/vs/engagebay-marketing)
4. **Pipedrive** — 4.5/5 (3042 reviews) — Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more.
   - [View profile](https://www.capterra.co.uk/software/132666/pipedrive)
   - [Compare vs OptifiNow](https://www.capterra.co.uk/compare/132666/144975/pipedrive/vs/optifinow)
5. **Creatio CRM** — 4.7/5 (133 reviews) — Creatio is the leading no-code CRM platform for enterprises of 250+employees to automate the entire sales cycle, lead management and repear sales at scale.
   - [View profile](https://www.capterra.co.uk/software/130149/bpm-online-crm)
   - [Compare vs OptifiNow](https://www.capterra.co.uk/compare/130149/144975/bpm-online-crm/vs/optifinow)
6. **ActiveCampaign** — 4.6/5 (2561 reviews) — ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.
   - [View profile](https://www.capterra.co.uk/software/79367/activecampaign)
   - [Compare vs OptifiNow](https://www.capterra.co.uk/compare/79367/144975/activecampaign/vs/optifinow)
7. **Keap** — 4.1/5 (1298 reviews) — The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place.
   - [View profile](https://www.capterra.co.uk/software/76390/infusionsoft)
   - [Compare vs OptifiNow](https://www.capterra.co.uk/compare/76390/144975/infusionsoft/vs/optifinow)
8. **Agile CRM** — 4.1/5 (524 reviews) — Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
   - [View profile](https://www.capterra.co.uk/software/135148/agile-crm)
   - [Compare vs OptifiNow](https://www.capterra.co.uk/compare/135148/144975/agile-crm/vs/optifinow)
9. **Salesflare** — 4.7/5 (139 reviews) — Salesflare is an automated CRM for small and medium sized B2B businesses, who want to sell more while automating their sales work.
   - [View profile](https://www.capterra.co.uk/software/149522/salesflare)
   - [Compare vs OptifiNow](https://www.capterra.co.uk/compare/144975/149522/optifinow/vs/salesflare)
10. **Spotler CRM** — 4.4/5 (453 reviews) — Manage and track your sales opportunities to prioritize your sales and create full visibility of your team's sales pipeline.
    - [View profile](https://www.capterra.co.uk/software/88929/really-simple-systems-crm)
    - [Compare vs OptifiNow](https://www.capterra.co.uk/compare/88929/144975/really-simple-systems-crm/vs/optifinow)
11. **Pipeliner CRM** — 4.6/5 (215 reviews) — Pipeliner is now Coevera—the AI-native revenue platform where AI sells with you, not against you. \#Coevera \#AINative
    - [View profile](https://www.capterra.co.uk/software/125911/pipeliner-crm)
    - [Compare vs OptifiNow](https://www.capterra.co.uk/compare/125911/144975/pipeliner-crm/vs/optifinow)
12. **Freshsales** — 4.5/5 (621 reviews) — Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.
    - [View profile](https://www.capterra.co.uk/software/155563/freshsales)
    - [Compare vs OptifiNow](https://www.capterra.co.uk/compare/144975/155563/optifinow/vs/freshsales)
13. **Vanillasoft** — 4.6/5 (233 reviews) — VanillaSoft empowers sales teams to respond to leads faster, engage consistently, and develop more qualified opportunities.
    - [View profile](https://www.capterra.co.uk/software/27609/vanillasoft)
    - [Compare vs OptifiNow](https://www.capterra.co.uk/compare/27609/144975/vanillasoft/vs/optifinow)
14. **LeadSquared** — 4.3/5 (167 reviews) — Sales Execution Platform built to help you sell faster. Prioritize leads \&amp; tasks, recommend actions, and help your team execute them.
    - [View profile](https://www.capterra.co.uk/software/130199/leadsquared)
    - [Compare vs OptifiNow](https://www.capterra.co.uk/compare/130199/144975/leadsquared/vs/optifinow)
15. **SugarCRM** — 3.8/5 (410 reviews) — Paint a clear picture of customers with a complete understanding of their past, present, and future.
    - [View profile](https://www.capterra.co.uk/software/20344/sugarcrm)
    - [Compare vs OptifiNow](https://www.capterra.co.uk/compare/20344/144975/sugarcrm/vs/optifinow)

## Related Categories

- [Sales Force Automation Software](https://www.capterra.co.uk/directory/12/sales-force-automation/software)
- [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software)
- [Sales Enablement Software](https://www.capterra.co.uk/directory/30798/sales-enablement/software)
- [Predictive Lead Scoring Software](https://www.capterra.co.uk/directory/32276/predictive-lead-scoring/software)
- [Sales Tracking Software](https://www.capterra.co.uk/directory/32744/sales-tracking/software)

## Links

- [View on Capterra](https://www.capterra.co.uk/alternatives/144975/optifinow)
- [View Product Profile](https://www.capterra.co.uk/software/144975/optifinow)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/144975/OptifiNow/alternatives/> |
| en-AE | <https://www.capterra.ae/alternatives/144975/optifinow> |
| en-AU | <https://www.capterra.com.au/alternatives/144975/optifinow> |
| en-CA | <https://www.capterra.ca/alternatives/144975/optifinow> |
| en-GB | <https://www.capterra.co.uk/alternatives/144975/optifinow> |
| en-IE | <https://www.capterra.ie/alternatives/144975/optifinow> |
| en-IL | <https://www.capterra.co.il/alternatives/144975/optifinow> |
| en-IN | <https://www.capterra.in/alternatives/144975/optifinow> |
| en-NZ | <https://www.capterra.co.nz/alternatives/144975/optifinow> |
| en-SG | <https://www.capterra.com.sg/alternatives/144975/optifinow> |
| en-ZA | <https://www.capterra.co.za/alternatives/144975/optifinow> |

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