---
description: Discover the benefits and disadvantages of Upside.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Upside Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Upside](/software/1095311/Upside) > [Upside Alternatives ](https://www.capterra.co.uk/alternatives/1095311/Upside)

# Alternatives to Upside

Canonical: https://www.capterra.co.uk/alternatives/1095311/Upside

> Explore the top alternatives to Upside. Compare features, ratings, and reviews to find the best software for your needs.

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## Top Alternatives

1. **monday.com AI Work Platform** — 4.6/5 (6112 reviews) — Find and verify B2B contacts in real time — 300M+ profiles, instant email and phone lookups, pay only for hits.
   - [View profile](https://www.capterra.co.uk/software/147657/monday-com)
   - [Compare vs Upside](https://www.capterra.co.uk/compare/147657/1095311/monday-com/vs/Upside)
2. **Funnel** — 4.7/5 (19 reviews) — Funnel helps you get more from your marketing data. We power reporting and analytics, to help you fully understand performance.
   - [View profile](https://www.capterra.co.uk/software/156756/funnel)
   - [Compare vs Upside](https://www.capterra.co.uk/compare/156756/1095311/funnel/vs/Upside)
3. **SegMetrics** — 4.8/5 (8 reviews) — Finally, get clarity on your true lead value for each step of your marketing funnel
   - [View profile](https://www.capterra.co.uk/software/206769/segmetrics)
   - [Compare vs Upside](https://www.capterra.co.uk/compare/206769/1095311/segmetrics/vs/Upside)
4. **Similarweb** — 4.6/5 (261 reviews) — Cloud-based digital intelligence platform for competitive analysis, SEO, paid search, market research, and sales intelligence across.
   - [View profile](https://www.capterra.co.uk/software/148472/similarweb-pro)
   - [Compare vs Upside](https://www.capterra.co.uk/compare/148472/1095311/similarweb-pro/vs/Upside)
5. **Marketo Engage** — 4.3/5 (716 reviews) — Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue.
   - [View profile](https://www.capterra.co.uk/software/75130/marketo-lead-management)
   - [Compare vs Upside](https://www.capterra.co.uk/compare/75130/1095311/marketo-lead-management/vs/Upside)
6. **Looker** — 4.5/5 (286 reviews) — Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights.
   - [View profile](https://www.capterra.co.uk/software/169053/looker)
   - [Compare vs Upside](https://www.capterra.co.uk/compare/169053/1095311/looker/vs/Upside)
7. **Phonexa** — 5.0/5 (75 reviews) — Phonexa is an all-in-one suite for marketing automation with tools for calls, leads, clicks, email, SMS, accounting, and more.
   - [View profile](https://www.capterra.co.uk/software/156125/phonexa)
   - [Compare vs Upside](https://www.capterra.co.uk/compare/156125/1095311/phonexa/vs/Upside)
8. **Lebesgue** — 4.9/5 (44 reviews) — AI marketing analytics for e-commerce. Unifies store, ads, LTV data. Uses Le-Pixel (1st-party) for accurate ROAS \& insights.
   - [View profile](https://www.capterra.co.uk/software/1019489/lebesgue)
   - [Compare vs Upside](https://www.capterra.co.uk/compare/1019489/1095311/lebesgue/vs/Upside)
9. **Adobe Analytics** — 4.5/5 (237 reviews) — Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and their digital journeys.
   - [View profile](https://www.capterra.co.uk/software/169942/adobe-analytics)
   - [Compare vs Upside](https://www.capterra.co.uk/compare/169942/1095311/adobe-analytics/vs/Upside)
10. **AppsFlyer** — 4.5/5 (138 reviews) — AppsFlyer's Marketing Analytics suite provides marketers all the tools they need to measure campaign performance and app engagement.
    - [View profile](https://www.capterra.co.uk/software/156811/appsflyer)
    - [Compare vs Upside](https://www.capterra.co.uk/compare/156811/1095311/appsflyer/vs/Upside)
11. **Dreamdata** — 4.8/5 (55 reviews) — Dreamdata is a B2B Activation \& Attribution Platform built for empowering marketers.
    - [View profile](https://www.capterra.co.uk/software/197705/dreamdata-io)
    - [Compare vs Upside](https://www.capterra.co.uk/compare/197705/1095311/dreamdata-io/vs/Upside)
12. **Plezi** — 4.6/5 (32 reviews) — Plezi is a B2B marketing automation platform that helps marketers structure their strategy and generate qualified leads.
    - [View profile](https://www.capterra.co.uk/software/180164/plezi)
    - [Compare vs Upside](https://www.capterra.co.uk/compare/180164/1095311/plezi/vs/Upside)
13. **Improvado** — 4.5/5 (22 reviews) — Improvado is an AI-powered marketing intelligence platform that enables teams to unlock the full potential of their data.
    - [View profile](https://www.capterra.co.uk/software/163884/improvado)
    - [Compare vs Upside](https://www.capterra.co.uk/compare/163884/1095311/improvado/vs/Upside)
14. **AITA** — 5.0/5 (7 reviews) — AITA is a SaaS marketing mix model (MMM) that uses AI to help brands measure, optimize media budgets and forecast sales.
    - [View profile](https://www.capterra.co.uk/software/1071097/AITA)
    - [Compare vs Upside](https://www.capterra.co.uk/compare/1071097/1095311/AITA/vs/Upside)
15. **Singular** — 4.6/5 (27 reviews) — Collect full-funnel marketing data including cost, creatives, bids, and ad monetization across every partner, device, \& platform.
    - [View profile](https://www.capterra.co.uk/software/153688/unified-marketing-platform)
    - [Compare vs Upside](https://www.capterra.co.uk/compare/153688/1095311/unified-marketing-platform/vs/Upside)

## Related Categories

- [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software)
- [Marketing Attribution Software](https://www.capterra.co.uk/directory/31081/marketing-attribution/software)
- [Sales Intelligence Tools](https://www.capterra.co.uk/directory/34275/sales-intelligence/software)

## Links

- [View on Capterra](https://www.capterra.co.uk/alternatives/1095311/Upside)
- [View Product Profile](https://www.capterra.co.uk/software/1095311/Upside)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10040685/Upside/alternatives/> |
| en-AE | <https://www.capterra.ae/alternatives/1095311/Upside> |
| en-AU | <https://www.capterra.com.au/alternatives/1095311/Upside> |
| en-CA | <https://www.capterra.ca/alternatives/1095311/Upside> |
| en-GB | <https://www.capterra.co.uk/alternatives/1095311/Upside> |
| en-IE | <https://www.capterra.ie/alternatives/1095311/Upside> |
| en-IL | <https://www.capterra.co.il/alternatives/1095311/Upside> |
| en-IN | <https://www.capterra.in/alternatives/1095311/Upside> |
| en-NZ | <https://www.capterra.co.nz/alternatives/1095311/Upside> |
| en-SG | <https://www.capterra.com.sg/alternatives/1095311/Upside> |
| en-ZA | <https://www.capterra.co.za/alternatives/1095311/Upside> |

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